As the Director of Digital Marketing and Marketing performance, Orion leads a dynamic team that plans, executes, and optimizes the performance of all digital marketing campaigns and lead generation. The digital operations team manages all aspects of digital advertising, tracking, analytics, and reporting, and collaborates across departments and teams to support and enhance our go-to-market strategy and drive continuous improvement in campaign effectiveness and budget optimization. Orion is also responsible for conducting marketing research like brand awareness, earned media monitoring, social media listening, and email marketing analysis where he leverages data-driven insights to inform decisions that mitigate risks and increase visibility.