Sheila brings in-depth knowledge of the higher education market and stakeholders to lead an integrated, interdisciplinary in-house team of experts in marketing and positioning strategy, creative, social media, multimedia, and production management. Under her direction, and in collaboration with campus partners, the team develops and delivers recruitment, reputation, and advancement marketing programs from concept to completion. Primarily focused on high-performance campaigns and deliverables at the university-level in support of enrollment, visibility, and fundraising goals, the team is responsible for setting marketing program and branding strategy and defining and collegially enforcing adherence to the brand standards that distinguish WPI across deliverables and platforms to targeted audiences.