Marketing Communications adheres to a data-driven approach. Initiatives and content are continually tracked, assessed, and optimized for the most impactful management and execution. Data informs decisions about placement, search engine optimization (SEO) practices and implementation, and practices to increase the visibility and reach of WPI’s web presence, specialized initiatives, and content.
- Performs analytics and assessment, and performance of all digital marketing campaigns and lead generation
- Creates, drives, tracks, and analyzes digital marketing materials and campaigns
- Implements search engine optimization (SEO) across wpi.edu and digital collateral to raise WPI’s profile in search results
- Conducts website traffic analysis for the division and campus partners to assess performance and make suggestions for improving reach and user experience in the wider digital world