Marketing Communications offers a number of tools, templates, and self-serve resources to help the campus community create unified, branded, and targeted communications for your audiences.
Whether it's a PowerPoint for a presentation, a do-it-yourself flyer for an event, or updates on your department website, we've got you covered.
Logos & Marks
Download a logo, or request one
Need a logo file for a presentation or report? Download these versions and view the Logo Quick Reference Guide:
Need another file type, including a vector of the logo, or the stacked or wordmark version? Send a request to firstname.lastname@example.org.
About Worcester Polytechnic Institute
WPI, a global leader in project-based learning, is a distinctive, top-tier technological university founded in 1865 on the principle that students learn most effectively by applying the theory learned in the classroom to the practice of solving real-world problems. Recognized by the National Academy of Engineering with the 2016 Bernard M. Gordon Prize for Innovation in Engineering and Technology Education, WPI's pioneering project-based curriculum engages undergraduates in solving important scientific, technological, and societal problems throughout their education and at more than 45 project centers around the world. WPI offers more than 70 bachelor's, master's, and doctoral degree programs across 17 academic departments in science, engineering, technology, business, the social sciences, and the humanities and arts. Its faculty and students pursue groundbreaking research to meet ongoing challenges in health and biotechnology; robotics and the internet of things; advanced materials and manufacturing; cyber, data, and security systems; learning science; and more. www.wpi.edu
- E-letterhead Template (MS Word)
- Fax Cover Sheet
- University PowerPoint Templates
- How to Create an Outlook Signature
Event Name Tags Template (MS Word)
Use this template to create event name tags and print them on your office printer. Compatible with Avery product #5392 (6 name tags per page).
*This template is not yet optimized for the mail merge function, instructions and improved templates to come. Contact email@example.com for technical assistance.
Event Needs (Workshops, Colloquium, Speakers, and Conferences)
When planning an event and your messaging around it, think about:
- What is the goal you're trying to achieve?
- Who's the primary audience? Other audiences?
- What's the call to action?
- What key message(s) do you want to convey?
- What images do you want to use in the promotion/marketing for the event?
An Online Presence:
When you have all your content ready to go and packaged up, add the event to the University Calendar. Here are instructions on how to add an event to the university calendar: https://www.wpi.edu/offices/marketing-communications/cmshelp/drupal/adding-events
Sample Essential Web Elements
- Title, date(s), time
- Target Audience(s)
- Registration Form (contact firstname.lastname@example.org if you need this support)
- Program (event agenda and descriptions of speakers with bios and topics)
- Travel & Lodging (repurpose the content here: https://www.wpi.edu/coming-to-campus and https://www.wpi.edu/about/worcester.)
If you require a more robust web presence, please send a request to email@example.com. You can request a landing page for a conference, similar to this example: https://www.wpi.edu/c/frontiers-summer-program (login with WPI credentials required). You will need to submit all the content before the page can be built.
For flyers to post and share, please use WPI marks and logos appropriately in your promotions. Access information here re logos: https://www.wpi.edu/offices/marketing-communications/resources-guidelines. Please note, however, that no WPI branding is necessary for on-campus events.
Speaker PPT Slides:
WPI-branded Powerpoint templates can be found here: https://www.wpi.edu/offices/marketing-communications/resources-guidelines.
Some events or conferences will require print materials to be given out during the event. Once you have your content ready for the program, you can bring it to the WPI Print Shop for printing, stapling, and collating. Remember there is a cost for printing, so be sure to include that in budget planning. Larger programs are best packaged within a WPI folder. Folders are approximately $1.15 each, and can be purchased directly from the WPI Print Shop: https://www.wpi.edu/offices/printing-services.
There are a few options to consider. For event photography, you can request a student photographer from the Student Photography Club. Alternatively, you can hire a professional photographer. Contact firstname.lastname@example.org for an updated listing of professional photographers.
Some events call for just the right gift for attendees. Visit the WPI digital storefront (http://www.nepm.info/wpi/) to find readily available stock items for delivery on short notice, and also some selections for special orders. Some ideas from past events include tee shirts, coffee or travel mugs, water bottles, pens, umbrellas, power banks, tote bags, lapel pins, etc. You should try to plan ahead to allow at least 3-4 weeks for the order processing and delivery of special order promotional items. For customized orders, please visit https://www.wpi.edu/offices/marketing-communications/resources-guidelines under Ordering Items for instructions.
Some events call for signage to make sure attendees get to where they need to go. For signage requests, please consider borrowing existing signage options from the Events Office. Check with them first to see what is available. If customized signage is needed, please submit your request to email@example.com.
Do you need a map? You can access and download interactive and print maps here: https://www.wpi.edu/coming-to-campus
Promoting to Internal Community
Internal WPI Community
- Use the University Calendar! Not only will your event be added to the university calendar on wpi.edu, but it will also be added to all relevant web pages as tagged, included in the WPI Today email and fed to the WPI mobile app. More information about adding events to the calendar can be found here.
- Consider sending a note to The Herd to get information about your event in front of the WPI community. To submit a story idea, email firstname.lastname@example.org.
- Is your event newsworthy in some way? Send a note to the PR team at email@example.com. Give them all the information you have and they’ll connect with you to talk through any potential media interest.
- Social media: Have a social media channel? Makes sure to tag @WPI in your post. Don't have a social media channel or want your information directly on WPI's social media channels? Fill out the social media request form: https://wpi.qualtrics.com/jfe/form/SV_5z0aVVXvvW53CAZ
Looking to reach students?
If you have portal access to TechSync (powered by Campus Labs), add your event to the calendar in your Portal and choose anyone in the world as your audience, so students can find event information. Additionally, when your event is on the TechSync Community Calendar, your event will feed into the University Calendar on wpi.edu and be considered for inclusion in the weekly email that is distributed to all students. If you are looking to reach students but do not have a departmental portal, you can request access to the general department portal by connecting with the Student Activities Office via email at firstname.lastname@example.org. They will provide direction on how to gain access to the portal and create your event.
- Email (as a last resort). When used sparingly, email can be appropriate. Just go simple. People can get bombarded with emails that the less “fancy” they are, the better. Give them who, what, where, when, and how information in as few steps as you can. Send requests to the Undergraduate SGA President for email consideration to undergrads: email@example.com; Send requests to the Graduate SGA President for email consideration to graduate students: firstname.lastname@example.org; email@example.com; firstname.lastname@example.org; send requests to the potpourri email list to reach staff and faculty.
Promoting to External Community
For larger, external events, you may find that you need to promote outside of WPI and the media. There are various ways to do this and it mostly depends on your budget. To buy ad space or to do social media campaigns will cost money, as will buying lists, and printing invitations and flyers to mail out. So consider your budget first and what you are able to spend, if anything. If you need assistance, contact email@example.com to figure out some options that will work within your budget.For consideration in the Alumni newsletter or to request a list of alumni that fit your attendee profile, send a description of the event and your request to firstname.lastname@example.org.For free Worcester listings, you may want to consider the following:Worcester Chamber of Commerce / Event calendar: http://www.worcesterchamber.org/programs/chamber-events-calendar/Submitting an event: http://business.worcesterchamber.org/events/public-submission
Submitting an event (account needed): http://www.socialweb.net/Events/edit.lasso?client=23
Worcester Consortium (has split into two groups as of 2013): http://www.telegram.com/article/20130709/NEWS/307099681
Massachusetts Education and Career Opportunities Inc. (MassEdCO)
Calendar/News & Events: http://www.massedco.org/news-events
Submitting an event: Email: email@example.com
- Download Campus Events Toolkit
Planning an event on campus or at our Seaport location? Access tips, resources, and other useful information for planning events on campus and at WPI Seaport. Please note this is link is only accessible to the WPI community.
Not sure when to capitalize a title or location or when to use an apostrophe? When do you need to spell out an acronym? Download WPI's Editorial Style Guidelines for answers to these questions and much more.
- Visual Identity Guide
- Student Organization Identity Guidelines/Spirit Marks
Publishing Announcements & Events
Announcements are used for any special statement or news-related items pertaining to a specific department, division, or office, and will display in the Announcements feed on your department or office site. Use Announcements to share news about new faculty hires, new research grants, students or faculty presenting at a conference, published papers, department milestones, etc. Learn more about how to add an announcement.
WPI-sponsored events and activities, along with important deadlines, should be published in the University Calendar. Learn more about how to add an event.
Not sure how to write your Announcements? Need guidance on what to title your event the University Calendar? Best practices and naming conventions are available here.
- Using Drupal
Website Guidelines & Tips
The WPI website is the public face of the university. Every piece of digital content on the wpi.edu domain represents WPI and should meet certain standards for content, visual appearance, and ease of use, providing a unified, engaging experience. We offer a number of content guidelines and best practices to help Drupal web authors maintain and improve their websites.
The CMS Helpdesk is here to assist WPI faculty and staff with all of your Drupal and WordPress website questions. On this site you will find documentation, tutorials, information about training opportunities, as well as instructions on how to update faculty and staff profiles. Feel free to call our helpdesk at x6147 or email us a helpdesk ticket.
If you have not yet been trained in Drupal (trainings available throughout the year), please email the CMS help desk to add an announcement or event post to the calendar/website. Please see the other tabs on this page for instructions on creating event and announcement posts.
Use the Digital Storefront to order small or large quantities of in-stock WPI-branded products. Go to store.
Order customized apparel from Tri-Star Sportswear and Casual Corporate Wear for your staff by downloading this form. Marketing & Communications will let you know when your order arrives. Contact firstname.lastname@example.org if you need assistance.
WPI also works with Lands End, which has a wide selection that can be branded with WPI logo. Shop here.
- Official WPI Staff Apparel
Staff Name Tags
- Download, complete, and email this order form to email@example.com. Please proof form carefully and include shipping address.
- Once name tags are completed, they will be sent directly to you. Please allow for 3-5 days for production. However, if you have any problems with your order, please contact firstname.lastname@example.org
- Event Banners & Table Covers
- University Pocket Folders
- Business Cards
Campus Photos for Download
View and download select high quality images from our database of campus photos, including aerial shots, academic buildings, and other iconic spots around campus. Please select SSO login before typing in your WPI credentials to login.
Photography Session Requests
To request an on-campus photo session, please find a date and time that works for you by filling out this form. Once the form has been received, our in-house photographer, Matthew Burgos, will get back to you with a confirmation. If you have any questions about photography, please email email@example.com. Headshot photo sessions typically take place twice per year. You will be notified by the WPI Today emails and the sessions will also be displayed in the University Calendar.
Video Assets / Campus B-Roll
We have a library of campus videos that you may use which includes topics such as: indoor and outdoor campus shots, student life, logos & signage, research, department/program specific, and tradeshow videos to name a few. If you have a need for campus video assets, please email firstname.lastname@example.org with as much detail as possible, along with where and how the content will be used.
Video Production Request
If you would like a produced, promotional video, please submit your request by filling in and submitting this video conversation starter form. Please note that we do not cover events unless there is a strategic marketing purpose. Please contact the Academic Technology Center if your request is for an event or if it is academic in nature. For questions, please contact email@example.com.
- Recording High Quality Zoom Videos
- Recording Video With Your Cell Phone
Media Release Form
If you are captured on video or participate in a photo session, please sign the Media Release Form. You may also use this form to submit and release photo and video content for the Marketing Communications Department to use.
Announcements in WPI Today
To share important department/program/office news or updates, consider creating an Announcement (see instructions and these helpful tips). Announcements will display in that particular feed on your department or office site. In addition, they may also get pulled into the WPI Today email, which is sent daily to faculty and staff.
Suggesting a Herd Story
Have a story idea for the Herd? Please send an email to firstname.lastname@example.org with the following information:
- Story idea (if time sensitive, please submit at least 10 business days prior to preferred run date)
- Connection and relevance to the WPI community (faculty, staff, and students)
- Contact person and information
News/Media Requests and Ideas
Do you have something to contribute to the news and conversations underway on and off campus? A story or story idea, a research finding or publication, news from your department, or an opinion you would like to express more broadly? Or are you seeing a trend in the news that you and your colleagues at WPI might influence? Marketing Communications can help you connect to the right internal and external audiences. Just email email@example.com.
Starting a WPI Social Media Account
We’re here to help you take the first steps in creating an effective social media channel for your department or office. After you’ve planned out your strategy, fill out this form to register your account with Marketing Communications.
- Sharing Your Content on WPI’s Social Media Channels
How often is the WPI Journal published?
The WPI Journal, the university's magazine, is published quarterly.
- Can I view the WPI Journal online?
Can I submit a letter to the editor?
Yes. Letters can be sent to firstname.lastname@example.org. Please note letters to the editor may be altered for length, clarity, and accuracy. We ask that letters offer the reader's opinion without rancor. Letters that mock or insult will not be published. Opinions expressed do not necessarily reflect the views of WPI.
- How can I submit my Class Note?
- How can I suggest a story idea?
Submitting Feedback and Content Ideas
We welcome your feedback regarding the current content on the large feature wall and the vestibule display screen in the Innovation Studio. Please use this brief survey to submit your feedback.
If you are interested in sharing new content ideas for these digital screens, please complete this input form to submit your ideas.
Visit Innovation Studio digital screen governance for more details on content, publishing and use of these screens.
Submit a Screen Design / Event Promotion
You may submit a high-quality JPG or PNG image in a 16x9 aspect ratio or 1920x1080 pixels. Vertical fliers will not be accepted. If designing in PowerPoint, please export your individual designs by navigating to: file > export > JPG or PNG. WPI logos are not necessary since the audience is on campus. Please follow WPI's Visual Identity Guidelines. All designs will be carefully reviewed for before publishing. Allow 24 hours for an accepted design to appear in the rotation. You may submit your design here.