Resources & Tools
Marketing Communications offers a number of tools, templates, and self-serve resources to help the campus community create unified, branded, and targeted communications for your audiences.
Whether it's a PowerPoint for a presentation, a do-it-yourself flyer for an event, or updates on your department website, we've got you covered.
Have a grammar question, or not sure how to capitalize the name of a department or program? Check out the WPI Editorial Style Guide.
Tools, Files & Templates You Can Use | Campus Events Toolkit | Brand, Style & Identity Guidelines | Website Help | Ordering Items | Photography and Video | News, Stories & Announcements | Social Media | Email Communication - Platforms and Guidelines | WPI Journal | Innovation Studio Digital Screens
Logos & Marks
Download a logo, or request one
Need a logo file for a presentation or report? Download these versions and view the Logo Quick Reference Guide:
Need another file type, including a vector of the logo, or the stacked or wordmark version? Send a request to email@example.com.
About Worcester Polytechnic Institute
WPI, a global leader in project-based learning, is a distinctive, top-tier technological university founded in 1865 on the principle that students learn most effectively by applying the theory learned in the classroom to the practice of solving real-world problems. Recognized by the National Academy of Engineering with the 2016 Bernard M. Gordon Prize for Innovation in Engineering and Technology Education, WPI's pioneering project-based curriculum engages undergraduates in solving important scientific, technological, and societal problems throughout their education and at more than 45 project centers around the world. WPI offers more than 70 bachelor's, master's, and doctoral degree programs across 17 academic departments in science, engineering, technology, business, the social sciences, and the humanities and arts. Its faculty and students pursue groundbreaking research to meet ongoing challenges in health and biotechnology; robotics and the internet of things; advanced materials and manufacturing; cyber, data, and security systems; learning science; and more. www.wpi.edu
E-letterhead Template (MS Word)
Use this template in this way:
- Write your letter
- Create a .pdf
- Attach it to your email
Fax Cover Sheet
University PowerPoint Templates
How to Create an Outlook Signature
Event Name Tags Template (MS Word)
Use this template to create event name tags and print them on your office printer. Compatible with Avery product #5392 (6 name tags per page).
*This template is not yet optimized for the mail merge function, instructions and improved templates to come. Contact firstname.lastname@example.org for technical assistance.
Event Needs (Workshops, Colloquium, Speakers, and Conferences)
When planning an event and your messaging around it, think about:
- What is the goal you're trying to achieve?
- Who's the primary audience? Other audiences?
- What's the call to action?
- What key message(s) do you want to convey?
- What images do you want to use in the promotion/marketing for the event?
An Online Presence:
When you have all your content ready to go and packaged up, add the event to the University Calendar. Here are instructions on how to add an event to the university calendar: https://www.wpi.edu/offices/marketing-communications/cmshelp/drupal/adding-events
Sample Essential Web Elements
- Title, date(s), time
- Target Audience(s)
- Registration Form (contact email@example.com if you need this support)
- Program (event agenda and descriptions of speakers with bios and topics)
- Travel & Lodging (repurpose the content here: https://www.wpi.edu/coming-to-campus and https://www.wpi.edu/about/worcester)
If you require a more robust web presence, please send a request to firstname.lastname@example.org. You can request a landing page for a conference, similar to this example: https://www.wpi.edu/c/frontiers-summer-program (login with WPI credentials required). You will need to submit all the content before the page can be built.
For flyers to post and share, please use WPI marks and logos appropriately in your promotions. Access information here re logos: https://www.wpi.edu/offices/marketing-communications/resources-guidelines. Please note, however, that no WPI branding is necessary for on-campus events.
Speaker PPT Slides:
WPI-branded Powerpoint templates can be found here: https://www.wpi.edu/offices/marketing-communications/resources-guidelines.
Folders are available, and can be purchased by emailing email@example.com
There are a few options to consider. For event photography, you can request a student photographer from the Student Photography Club. Alternatively, you can hire a professional photographer. Contact firstname.lastname@example.org for an updated listing of professional photographers.
Some events call for just the right gift for attendees. Visit the WPI digital storefront (http://www.nepm.info/wpi/) to find readily available stock items for delivery on short notice, and also some selections for special orders. Some ideas from past events include tee shirts, coffee or travel mugs, water bottles, pens, umbrellas, power banks, tote bags, lapel pins, etc. You should try to plan ahead to allow at least 3-4 weeks for the order processing and delivery of special order promotional items. For customized orders, please visit https://www.wpi.edu/offices/marketing-communications/resources-guidelines under Ordering Items for instructions.
Some events call for signage to make sure attendees get to where they need to go. For signage requests, please consider borrowing existing signage options from the Events Office. Check with them first to see what is available. If customized signage is needed, please submit your request to email@example.com.
Do you need a map? You can access and download interactive and print maps here: https://www.wpi.edu/coming-to-campus
Promoting to Internal Community
Internal WPI Community
- Use the University Calendar! Not only will your event be added to the university calendar on wpi.edu, but it will also be added to all relevant web pages as tagged, included in the WPI Today email and fed to the WPI mobile app. More information about adding events to the calendar can be found here.
- Consider sending a note to The Herd to get information about your event in front of the WPI community. To submit a story idea, email firstname.lastname@example.org.
- Is your event newsworthy in some way? Send a note to the PR team at email@example.com. Give them all the information you have and they’ll connect with you to talk through any potential media interest.
- Social media: Have a social media channel? Makes sure to tag @WPI in your post. Don't have a social media channel or want your information directly on WPI's social media channels? Fill out the social media request form: https://wpi.qualtrics.com/jfe/form/SV_5z0aVVXvvW53CAZ
- Did you make a graphic you'd like to share with the community? Submit your design here to be featured on the digital screens across campus. (your slide will only appear in certain locations around campus, at each screen manager's discretion)
Looking to reach students?
If you have portal access to TechSync (powered by Campus Labs), add your event to the calendar in your Portal and choose anyone in the world as your audience, so students can find event information. Additionally, when your event is on the TechSync Community Calendar, your event will feed into the University Calendar on wpi.edu and be considered for inclusion in the weekly email that is distributed to all students. If you are looking to reach students but do not have a departmental portal, you can request access to the general department portal by connecting with the Student Activities Office via email at firstname.lastname@example.org. They will provide direction on how to gain access to the portal and create your event.
- Email (as a last resort). When used sparingly, email can be appropriate. Just go simple. People can get bombarded with emails that the less “fancy” they are, the better. Give them who, what, where, when, and how information in as few steps as you can. Send requests to the Undergraduate SGA President for email consideration to undergrads: email@example.com; Send requests to the Graduate SGA President for email consideration to graduate students: firstname.lastname@example.org; email@example.com; firstname.lastname@example.org; send requests to the potpourri email list to reach staff and faculty.
Promoting to External Community
For larger, external events, you may find that you need to promote outside of WPI and the media. There are various ways to do this and it mostly depends on your budget. To buy ad space or to do social media campaigns will cost money, as will buying lists, and printing invitations and flyers to mail out. So consider your budget first and what you are able to spend, if anything. If you need assistance, contact email@example.com to figure out some options that will work within your budget.
For consideration in the Alumni newsletter or to request a list of alumni that fit your attendee profile, send a description of the event and your request to firstname.lastname@example.org.
For free Worcester listings, you may want to consider the following:
Worcester Chamber of Commerce / Event calendar: http://www.worcesterchamber.org/programs/chamber-events-calendar/
Submitting an event: http://business.worcesterchamber.org/events/public-submission
Submitting an event (account needed): http://www.socialweb.net/Events/edit.lasso?client=23
Worcester Consortium (has split into two groups as of 2013): http://www.telegram.com/article/20130709/NEWS/307099681
Massachusetts Education and Career Opportunities Inc. (MassEdCO)
Calendar/News & Events: http://www.massedco.org/news-events
Submitting an event: Email: email@example.com
Colleges of Worcester Consortium
Calendar (Social Web): http://www.socialweb.net/Events/
Submitting an event (account needed): http://www.socialweb.net/Events/edit.lasso
Download Campus Events Toolkit
Print out this toolkit for campus events as a handy reference.
Planning an event on campus or at our Seaport location? Access tips, resources, and other useful information for planning events on campus and at WPI Seaport. Please note this is link is only accessible to the WPI community.
Not sure when to capitalize a title or location or when to use an apostrophe? When do you need to spell out an acronym? For this info and more, check out the Style Guidelines below.
Visual Identity Guide
If you are a designer and really need all the intricacies of the brand guidelines, download the Visual Identity Guide (PDF)
Student Organization Identity Guidelines/Spirit Marks
Students interested in using the spirit marks should download the WPI Student Organization Identity Guidelines (PDF)
Publishing Announcements & Events
Announcements are used for any special statement or news-related items pertaining to a specific department, division, or office, and will display in the Announcements feed on your department or office site. Use Announcements to share news about new faculty hires, new research grants, students or faculty presenting at a conference, published papers, department milestones, etc. Learn more about how to add an announcement.
WPI-sponsored events and activities, along with important deadlines, should be published in the University Calendar. Learn more about how to add an event.
Not sure if it should be an announcement or event post? See this guideline.
For guidance on writing announcements and event posts, best practices and naming conventions are available here.
Announcement templates and samples for reference:
Drupal is an open source content management system for managing the wpi.edu domain. On our using Drupal website you'll find everything from training videos and technical instructions (including announcements, events/calendar items and other widgets) to online documentation and tutorials.
Website Guidelines & Tips
The WPI website is the public face of the university. Every piece of digital content on the wpi.edu domain represents WPI and should meet certain standards for content, visual appearance, and ease of use, providing a unified, engaging experience. We offer a number of content guidelines and best practices to help Drupal web authors maintain and improve their websites.
Looking to create a Wordpress site for your lab? Have questions about how to maintain your Wordpress site? We offer tips and other helpful information here.
The CMS Helpdesk is here to assist WPI faculty and staff with all of your Drupal and WordPress website questions. On this site you will find documentation, tutorials, information about training opportunities, as well as instructions on how to update faculty and staff profiles. Feel free to call our helpdesk at x6147 or email us a helpdesk ticket.
If you have not yet been trained in Drupal (trainings available throughout the year), please email the CMS help desk to add an announcement or event post to the calendar/website. Please see the other tabs on this page for instructions on creating event and announcement posts.
We also have instructions for updating your staff profile or .faculty profile
Branded Items and Staff Apparel
Use the Digital Storefront to order small or large quantities of in-stock WPI-branded products. Go to store.
WPI works with Lands End for customized orders, which has a wide selection that can be branded with the WPI logo. Shop here.
If you need assistance, email firstname.lastname@example.org
Staff Name Tags
- Download, complete, and email this order form to email@example.com. Please proof form carefully and include shipping address.
- Once name tags are completed, they will be sent directly to you. Please allow for 3-5 days for production. However, if you have any problems with your order, please contact firstname.lastname@example.org
Event Banners & Table Covers
- Reserve for your event by emailing email@example.com
- Banner sizes:
Small (72” w x 36” h)
Large (144”w x 72” h)
- Hanging banners have grommets and pole pockets for installation
University Pocket Folders
University pocket folders can be ordered by emailing firstname.lastname@example.org.
Please contact Printing Services to order WPI business cards.
Campus Photos for Download
View and download select high quality images from our database of campus photos, including aerial shots, academic buildings, and other iconic spots around campus. Please select SSO login before typing in your WPI credentials to login.
Photography Requests / Faculty & Staff Headshots
Headshot photo sessions typically occur twice annually and can be found in the University Calendar and WPI Today emails. To request an on-campus photo session, please find a date and time that works for you by filling out this form. Once the form is received, our in-house photographer will get back to you with a confirmation. If you have any questions about photography, please email email@example.com.
Campus Video Assets / B-Roll
We have a library of campus videos that you may use, including indoor and outdoor campus shots, student life, logos & signage, research, department/program specific, and tradeshow videos—Email firstname.lastname@example.org with your request. Please provide detailed information about where and how you will use the videos.
Produced Video Productions
If you would like a produced promotional video, please submit your request by filling in and submitting this video conversation starter form. We do not cover events unless there is a strategic marketing purpose. Please contact the Academic Technology Center if your request is for an event or if it is academic-related. For questions, please contact the multimedia team by emailing email@example.com.
Recording High Quality Zoom Videos
Learn how to setup your recording preferences to ensure high quality Zoom videos and send them with these instructions.
Download custom designed, WPI branded Zoom backgrounds.
Recording Video With Your Cell Phone
Learn how to setup your recording preferences to ensure high quality cell phone videos and send them with these instructions.
Media Release Form & Submitting Your Own Content
Please sign this Media Release Form if you are captured on video or participate in a promotional photography session. You may use this form to submit and release photo and video content (such as a video you would like posted to YouTube) for the Marketing Communications Department.
Getty Stock Photography and Video
Please do not use copyrighted images from the internet. If you need stock photography, video, or graphics, please search Getty Images under the "Premium Access" Collection. Send a link to the visual asset you would like to use or the asset number located on the bottom of each photo/video/graphic to firstname.lastname@example.org. We will determine if the content is within our collection and provide the asset back to you via email or download.
Announcements in WPI Today
To share important department/program/office news or updates, consider creating an Announcement (see instructions and these helpful tips). Announcements will display in that particular feed on your department or office site. In addition, they may also get pulled into the WPI Today email, which is sent daily to faculty and staff.
Announcement templates and samples for reference:
- Student or Faculty general achievement/award announcement
- Conference Attendance/Speaker announcement (non-WPI event)
- Request for Submissions announcement
- Research Award announcement
- Research Grant announcement
Not sure if it should be an announcement or event post? See this guideline.
Suggesting a Herd Story
Have a story idea that would interest the WPI Community? Send story ideas for consideration to email@example.com with the following information:
- Story idea (if time sensitive, please submit at least 10 business days prior to preferred run date)
- Connection and relevance to the WPI community (faculty, staff, and students)
- Contact person and information
News/Media Requests and Ideas
Do you have something to contribute to the news and conversations underway on and off campus? A story idea, research finding or publication, news from your department, or an opinion you would like to express more broadly? Or are you seeing a trend in the news that you and your colleagues at WPI might influence?
Submit your ideas for media consideration by emailing firstname.lastname@example.org. The Marketing Communications PR team can connect with you to talk through any potential media interest for an external audience.
Starting a WPI Social Media Account
We’re here to help you take the first steps in creating an effective social media channel for your department or office. After you’ve planned out your strategy, fill out this form to register your account with Marketing Communications.
Sharing Your Content on WPI’s Social Media Channels
Do you have content you’d like to share on social media? Share it with us here, and we’ll consider it for WPI’s main social media channels.
Marketing Cloud (MC)
Marketing Cloud (MC) is an email platform used to design, distribute, measure and automate email marketing campaigns and communications.
University Advancement, Undergraduate Enrollment and the Division of Marketing Communications uses MC for email communications to various audiences.
Visit the Marketing Cloud Policy of Use for more details on the governance for Marketing’s specific use of MC.
In addition to Outlook, Marketing Communications provides support for the use of the email platform Mailchimp in the form of templates, ad hoc training, and access to Mailchimp accounts.
Complete this form to request an email account in Mailchimp.
How often is the WPI Journal published?
The WPI Journal, the university's magazine, is published quarterly.
Can I view the WPI Journal online?
The online version of the WPI Journal--including past issues--can be found here.
Can I submit a letter to the editor?
Yes. Letters can be sent to email@example.com. Please note letters to the editor may be altered for length, clarity, and accuracy. We ask that letters offer the reader's opinion without rancor. Letters that mock or insult will not be published. Opinions expressed do not necessarily reflect the views of WPI.
How can I submit my Class Note?
Class notes can be submitted to firstname.lastname@example.org.
How can I suggest a story idea?
Have an idea for a story? Send it along to email@example.com
Submitting Feedback and Content Ideas
We welcome your feedback regarding the current content on the large feature wall and the vestibule display screen in the Innovation Studio. Please use this brief survey to submit your feedback.
If you are interested in sharing new content ideas for these digital screens, please complete this input form to submit your ideas.
Visit Innovation Studio digital screen governance for more details on content, publishing and use of these screens.
Request a Slide Design or Submit Your Own to Be Displayed
- Allow 24 hours for an accepted design to appear in the rotation (your slide will only appear in certain locations around campus, at each screen manager's discretion)
- You may submit your design here, more information on designing your own screen can be found here.
- If you prefer to have a slide designed for you, please fill out this form
- All designs will be carefully reviewed before publishing