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Marketing Communications offers a number of tools, templates, and self-serve resources to help the campus community create unified, branded, and targeted communications for your audiences. 

Whether it's a PowerPoint for a presentation, a do-it-yourself flyer for an event, or updates on your department website, we've got you covered. 


Tools, Files & Templates You Can Use

  • Event Needs (Workshops, Colloquium, Speakers, and Conferences)

    When planning an event and your messaging around it, think about:

    • What is the goal you're trying to achieve?
    • Who's the primary audience? Other audiences?
    • What's the call to action?
    • What key message(s) do you want to convey?
    • What images do you want to use in the promotion/marketing for the event?

    An Online Presence:

    When you have all your content ready to go and packaged up, add the event to the University Calendar. Here are instructions on how to add an event to the university calendar:

    Sample Essential Web Elements

    If you require a more robust web presence, please send a request to You can request a landing page for a conference, similar to this example: (login with WPI credentials required). You will need to submit all the content before the page can be built.

    WPI Logos:

    For flyers to post and share, please use WPI marks and logos appropriately in your promotions. Access information here re logos: Please note, however, that no WPI branding is necessary for on-campus events.

    Speaker PPT Slides:

    WPI-branded Powerpoint templates can be found here:

    Program/WPI Folders:

    Some events or conferences will require print materials to be given out during the event. Once you have your content ready for the program, you can bring it to the WPI Print Shop for printing, stapling, and collating. Remember there is a cost for printing, so be sure to include that in budget planning. Larger programs are best packaged within a WPI folder. Folders are approximately $1.15 each, and can be purchased directly from the WPI Print Shop:

    Event Photography:

    There are a few options to consider. For event photography, you can request a student photographer from the Student Photography Club. Alternatively, you can hire a professional photographer. Contact for an updated listing of professional photographers.


    Some events call for just the right gift for attendees. Visit the WPI digital storefront ( to find readily available stock items for delivery on short notice, and also some selections for special orders. Some ideas from past events include tee shirts, coffee or travel mugs, water bottles, pens, umbrellas, power banks, tote bags, lapel pins, etc. You should try to plan ahead to allow at least 3-4 weeks for the order processing and delivery of special order promotional items. For customized orders, please visit under Ordering Items for instructions.


    Some events call for signage to make sure attendees get to where they need to go. For signage requests, please consider borrowing existing signage options from the Events Office. Check with them first to see what is available. If customized signage is needed, please submit your request to


    Do you need a map? You can access and download interactive and print maps here:

  • Promoting to Internal Community

    Internal WPI Community

    • Use the University Calendar! Not only will your event be added to the university calendar on, but it will also be added to all relevant web pages as tagged, included in the WPI Today email and fed to the WPI mobile app. More information about adding events to the calendar can be found here.   
    • Consider sending a note to The Herd to get information about your event in front of the WPI community. To submit a story idea, email
    • Is your event newsworthy in some way? Send a note to the PR team at Give them all the information you have and they’ll connect with you to talk through any potential media interest. 
    • Social media: Have a social media channel? Makes sure to tag @WPI in your post. Don't have a social media channel or want your information directly on WPI's social media channels? Fill out the social media request form:

    Looking to reach students?
    If you have portal access to TechSync (powered by Campus Labs), add your event to the calendar in your Portal and choose anyone in the world as your audience, so students can find event information. Additionally, when your event is on the TechSync Community Calendar, your event will feed into the University Calendar on and be considered for inclusion in the weekly email that is distributed to all students. If you are looking to reach students but do not have a departmental portal, you can request access to the general department portal by connecting with the Student Activities Office via email at They will provide direction on how to gain access to the portal and create your event.

    • Email (as a last resort). When used sparingly, email can be appropriate. Just go simple. People can get bombarded with emails that the less “fancy” they are, the better. Give them who, what, where, when, and how information in as few steps as you can. Send requests to the Undergraduate SGA President for email consideration to undergrads:; Send requests to the Graduate SGA President for email consideration to graduate students:; send requests to the potpourri email list to reach staff and faculty.
  • Promoting to External Community
    For larger, external events, you may find that you need to promote outside of WPI and the media. There are various ways to do this and it mostly depends on your budget. To buy ad space or to do social media campaigns will cost money, as will buying lists, and printing invitations and flyers to mail out. So consider your budget first and what you are able to spend, if anything. If you need assistance, contact to figure out some options that will work within your budget.
    For consideration in the Alumni newsletter or to request a list of alumni that fit your attendee profile, send a description of the event and your request to
    For free Worcester listings, you may want to consider the following:
    Worcester Chamber of Commerce / Event calendar:

    Worcester Consortium (has split into two groups as of 2013):

    Massachusetts Education and Career Opportunities Inc. (MassEdCO)
    Calendar/News & Events:
    Submitting an event: Email:

    Colleges of Worcester Consortium
    Calendar (Social Web):
    Submitting an event (account needed):
  • Download Campus Events Toolkit

    Print out this toolkit for campus events as a handy reference. 

  • Event Logistics

    Planning an event on campus or at our Seaport location? Access tips, resources, and other useful information for planning events on campus and at WPI Seaport. Please note this is link is only accessible to the WPI community.

Brand, Style & Identity Guidelines

Ordering Items

Photography and Video

  • Announcements in WPI Today

    To share important department/program/office news or updates, consider creating an Announcement (see instructions and these helpful tips). Announcements will display in that particular feed on your department or office site. In addition, they may also get pulled into the WPI Today email, which is sent daily to faculty and staff. 

  • Suggesting a Herd Story

    Have a story idea for the Herd? Please send an email to  with the following information:

    • Story idea (if time sensitive, please submit at least 10 business days prior to preferred run date)
    • Connection and relevance to the WPI community (faculty, staff, and students)
    • Contact person and information
  • News/Media Requests and Ideas

    Do you have something to contribute to the news and conversations underway on and off campus? A story or story idea, a research finding or publication, news from your department, or an opinion you would like to express more broadly? Or are you seeing a trend in the news that you and your colleagues at WPI might influence? Marketing Communications can help you connect to the right internal and external audiences. Just email

Innovation Studio Digital Screens

  • Submitting Feedback and Content Ideas

    We welcome your feedback regarding the current content on the large feature wall and the vestibule display screen in the Innovation Studio. Please use this brief survey to submit your feedback.

    If you are interested in sharing new content ideas for these digital screens, please complete this input form to submit your ideas.

    Visit Innovation Studio digital screen governance for more details on content, publishing and use of these screens.

  • Submit a Screen Design / Event Promotion

    You may submit a high-quality JPG or PNG image in a 16x9 aspect ratio or 1920x1080 pixels. Vertical fliers will not be accepted. If designing in PowerPoint, please export your individual designs by navigating to: file > export > JPG or PNG. WPI logos are not necessary since the audience is on campus. Please follow WPI's Visual Identity Guidelines. All designs will be carefully reviewed for before publishing. Allow 24 hours for an accepted design to appear in the rotation. You may submit your design here.