Taking a unified approach, WPI’s Marketing Communications team operates on an agency model with in-house talent. Working collaboratively, we strategically deliver consistent, high-quality work that elevates WPI’s global reputation, enhances the university community, and helps drive enrollment as well as other meaningful support and engagement.
The team works with campus partners on strategic marketing, branding, and advertising efforts; public and media relations; internal communications; issues management; crisis communications; web strategy and design, and more. We craft and share stories that amplify the university’s research and transformative educational experience, develop engaging social media campaigns, deliver powerful multimedia creations, design distinctive and effective marketing and communications pieces, and continually update and improve the university’s digital presence on WPI.edu. Our shared and varied expertise is integrated throughout everything we do, and we employ a data-based approach to analyze and ensure that every process is optimized for efficiency, investment, and impact.
We know WPI and take pride in sharing the university’s story in a way no one else can. The team understands the nuances of the WPI culture and community because we immerse ourselves in it. We build meaningful relationships with students, faculty, and staff whose expertise, experiences, and perspectives nurture our own excitement and inspire our efforts.
