NCFDD Webinar - Power Your Research: Academic Branding

Tuesday, February 21, 2023
2:00 pm to 3:00 pm

Because of WPI's institutional membership in the National Center for Faculty Development & Diversity (NCFDD), all WPI faculty, staff, post-docs, and graduate students can view this webinar free of charge. To create an account and enroll in a program, go to the NCFDD home page, click “Become a member,” and select WPI from the drop-down menu to register and login. 

Presenter: Dr. Sheena C. Howard is a Full Professor of Communication and Founder of Power Your Research, an academic branding company. Power Your Research is a 9-step system to increase visibility, authority, and income (without the expense of a publicist) for academics. 

During this talk, Dr. Howard will walk educators and academics through the Power Your Research roadmap as well as cover what you need to know to build a 6-figure personal academic brand. The goal of this session is to teach you tools to build out a profitable personal academic brand so that you can protect your future from the highs and lows of academia. Whether you are a faculty member working inside academe or someone with an advanced degree that wants to learn how to leverage your academic credentials in the market place this session is for you. Some key takeaways from the session include:

  • Understanding what a personal brand is
  • Getting clear on your niche
  • How to provide value in the online space
  • 5 plus ways to monetize your brand
  • Understanding how to effectively and easily use social media
  • Finding “true fans”
  • And more