In the News

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Holiday shopping: Tips for using AI to compare prices and get gift inspiration

How can AI tools help consumers find the best deals and tackle the holiday shopping list? Associate Professor of marketing Purvi Shah spoke with NBC Boston about the technology driving retail transformation. "AI can help you compare products and prices across stores. It can also give you review summaries that can help you evaluate various product options based on those review summaries," Shah said. "All of this is done very efficiently."

Watch the report from NBC Boston
WBUR 90.9
How a South Shore town banned arcade games for nearly four decades

WBUR's Radio Boston spoke with Professor Jennifer deWinter about a ban on arcade games in Marshfield that lasted from 1982 to 2014 for its “Hidden History” series. Professor deWinter talked about the history of video and arcade games, the concerns that drove the ban, and how similar sentiments are being manifested today.

Nation's Restaurant News
Why restaurant operators should reserve a spot in the metaverse

Professor Jennifer deWinter spoke with the restaurant industry trade magazine Nation’s Restaurant News about how restaurants – from fast food to fine dining – might adapt metaverse technologies to creatively interact with customers.

Fast Company
The Dark Side of Gamifying Work

In an article by Fast Company, Jennifer deWinter, associate professor of rhetoric and director of IMGD, comments on how, during the history and development of video games, companies targeted white, adolescent teenaged boys as their prime consumer group. 

The Wall Street Journal
Mindful Method in Making Mario a Multimedia Star

The Wall Street Journal a letter to the editor by Interactive Media and Game Development professor Jennifer deWinter, written in response to an article about how movies based on Nintendo characters, particularly those focused on Super Mario Bros., have fared in the past.