In the News

Farnoush Reshadi, assistant professor of marketing, was interviewed by the Orange County Register in California about how consumers may respond to the potential for new approaches to pricing in the fast-food industry

“Consumers see surge pricing that is based on time as an unfair practice… however, small price changes often go undetected by consumers.” In this Axios article, Farnoush Reshadi, assistant professor of marketing in The Business School, discusses Wendy’s decision to test out dynamic pricing

“The fundamental principle driving the success of limited-edition products is creating a sense of scarcity.” Assistant Professor of Marketing Farnoush Reshadi explains some of the marketing forces driving consumer demand for Stanley tumblers in an article in Retail TouchPoints. 

Farnoush Reshadi, assistant professor in The Business School, provided analysis and advice for consumers on what to know about prepaid debit cards in this article in WalletHub.

Professor of marketing Farnoush Reshadi shared her expertise on personal finance and gift giving with USA Today for this article on how to keep to a budget during the holiday season and how to be a better gift giver.

Farnoush Reshadi, professor of marketing in The Business School, lent expertise for this article on understanding annual percentage rates. She's quoted in a question & answer section that provides insight to help people understand their loans and credit cards.

Farnoush Reshadi, assistant professor in The Business School, was featured in an "Ask the Experts" piece in WalletHub, a personal finance website. The article focused on advice for people trying to find a personal loan and characteristics of good personal loans.

More than 70 media outlets, including the Latin Trade , Pittsburgh Post Gazette, and the Oklahoman carried the news of WPI welcoming 19 full-time educators and researchers to its faculty for the 2020-21 academic year.