Mobile geolocation has arrived, and akin to the rapid evolution of social media, it is expected to grow dramatically within the next few years and radically change how people interact and shop, and how businesses connect with and market to consumers. Already, more than six million people have signed up for new services like FourSquare and Gowalla to keep track of their friends' whereabouts or search for nearby merchants and deals using their cell phones. Social networking sites like Facebook and Twitter are adding location-based features, and Google, Yahoo, and other search engineers are gearing up to serve ads based on a user's location.
All of these services take advantage of the ability of many modern cell and smart phones to determine their precise location, and marry those location capabilities to advances in data mining and the explosion of social networking services. Leaders in these technologies and senior executives from technology companies that are driving the geolocation revolution will gather at Worcester Polytechnic Institute (WPI) on June 14, 2010, for the second Invitational Workshop on Opportunistic RF Localization for Next Generation Wireless Devices. The workshop, which will run from 9 to 5 p.m. in the Campus Center Odeum, is sponsored by Skyhook Wireless and VIA Telecom.
"Location is central to the mobile user experience and device performance," said Ted Morgan, CEO of Skyhook, who will speak at the workshop. "Location is no longer confined to traditional navigation and social networking apps. Soon all mobile applications will be enhanced with location awareness. This workshop is an important opportunity to assess the state of the technology that is enabling this revolution, and discuss where that technology is heading."
"Location technology is now a core element in wireless communications," notes conference general chair Kaveh Pahlavan, professor of electrical and computer engineering at WPI and director of the university’s Center for Wireless Information Network Studies, "and that technology is taking the mobile communications industry in exciting new directions. At this workshop, we will bring the leaders in this field together to explore the challenges the industry still faces, and to look to the future of cellular networks and smart mobile devices."
- Keynote Address by Richard J. Lynch, chief technology officer for Verizon Communications
- Luncheon Address by Hannu Kauppinen, director of business development at the Nokia Research Center
- "Localization Requirements for Homeland Security Applications," Jalal Mapar, program manager, Science and Technology Directorate, Department of Homeland Security
- "An Intelligent Data Mining Technique for Emerging Location-based Applications," Ted Morgan, CEO, Skyhook Wireless
- "The Location Mashup: Melding Air Interfaces, Bands, Planes and Technologies," Martin Feuerstein, chief technology officer, Polaris Wireless
- "Technology Challenges and Opportunities in Indoor Location," Douglas Rowitch, senior director of technology, QUALCOMM
- "The Role of Standards in Localization and Progress Made," Gerry Flynn, director, Verizon Wireless Standards Group
- "Modeling Human Mobility," Marta Gonzalez, assistant professor of civil and environmental engineering, MIT
- "More Control, More Sharing: Unlocking the Revenue Potential of Location-based Services," Ziv Baum, co-founder, Zipano Technologies
- "Connecting People through Their Visited Places," Guanling Chen, assistant professor of computer science, University of Massachusetts, Lowell