The format of the program follows the methodology of startup pioneer Steve Blank. The Value Proposition and Discovery sections of the Business Model Canvas that Blank uses are the focus of the WPI I-Corps™ Site program. The National Science Foundation has adopted the full Business Model Canvas curriculum in its I-Corps™ (Innovation Corps) program.
- Provide the tools to allow the teams to improve their commercial focus in order to have a market driven value proposition for their ideas
- Provide an experiential learning environment to determine idea viability
- Allow team members to practice and improve their entrepreneurship skills
This program requires teamwork, something that is consistent with the WPI learning experience. Each member has a special contribution to make.
Applicants have to commit to attending all sessions and completing 30 customer interviews. The teams will also be expected to properly use the allocated funds for the completion of the program.