Entrepreneurial Leads (ELs) can be one person or a team and they are responsible for doing all of the customer discovery interviews. It may seem like a daunting task at first, but the program focuses on how to do this effectively. The EL will present their progress each week with a final presentation at the end on what lessons have been learned. The customer discovery portion of the program may take up to 5-10 hours a week depending on how the program develops. There may be opportunities to attend a conference, for example, where a large number of interviews can be conducted in a concentrated time frame. ELs are usually undergrads or grad students.
The format of the program follows the methodology of startup pioneer Steve Blank. The Value Proposition and Discovery sections of the Business Model Canvas that Blank uses are the focus of the WPI I-Corps™ Site program. The National Science Foundation has adopted the full Business Model Canvas curriculum in its I-Corps™ (Innovation Corps) program.
Goals:
- Provide the tools to allow the teams to improve their commercial focus in order to have a market driven value proposition for their ideas
- Provide an experiential learning environment to determine idea viability
- Allow team members to practice and improve their entrepreneurship skills
Team Structure:
This program requires teamwork, something that is consistent with the WPI learning experience. Each member has a special contribution to make.
Commitment
Applicants have to commit to attending all sessions and completing 30 customer interviews. The teams will also be expected to properly use the allocated funds for the completion of the program.