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WPI I-Corps Site Schedule and Assignments

The Winter 2022 program consists of 4 classes/workshops, office hours with instructors, and meetings with your Mentors to practice the I-Corps methodology and conduct your first 30 interviews. We are pleased to be partnering with NE I-Corps from MIT for the first 2 classes.

All classes will be virtual.

 

Application 

Apply to the WPI site program

Once accepted, you will be contacted by M.I.T. to get into their system.

Applications close January 20.  Please contact otc@wpi.edu with any questions.

Connecting with Mentors

There will be an introductory presentation (virtual) by all teams in the cohort on January 27 from 5:00-6:30 where Mentors will observe and select teams they would like to mentor this fall.  In order to allow the Mentors to make a selection, please prepare the following 4 slides:

Slide 1: 
Team Name
Product/Technology – photo or drawing if available
1 Sentence Description
Team Photo(s)
 

Slide 2: 
Value Proposition
What customer problems are you trying to solve?
What customer needs are you satisfying?
 

Slide 3:
Value Proposition
What are the key features of your product/service that match the customer problems/needs?
 

Slide 4:
Customer Segments
Who are your most important customers?
Describe a typical customer?
What job do they want you to get done for them?

Lead Instructors:  Beth Kahn – bkahn@mit.edu, New England I-Corps Node, Todd Keiller -tkeiller@wpi.edu, Director, Office of Technology Commercialization
 

Workshop Dates after January 27 Mentor Match Meeting (attendance required at all sessions):

Kick-Off/Class 1 – 2/2/22   5:00 – 8:00PM Customer Segments, Interviewing and Value Propositions

Class 2 – 2/24/2022      5:00 – 8:00 PM Lessons Learned – 1st 12 Interviews

Class 3 – 3/23/2022      5:00 – 7:15 PM Customer Relationships

Class 4 – 4/13/2022        5:00 – 7:15 PM Presentation of Findings

All sessions will be conducted virtually.

Upon acceptance to the program, you will receive access to Canvas, a learning management system, where you will find the syllabus and assignment details for Classes 1 and 2.

In between Class 1 and 2 your team will attend 2 office hours with the program instructors to review your interviewing progress.  All team members should be present.

 


Class 3 – Customer Relationships – Get-Keep-Grow

March 23 | 5:00-7:15 pm   |  Via Zoom

Pre-class Preparation: 

  • Watch the following videos; Customer Relationships  http://bit.ly/8vmsicorps
  • Optional reading: Chapter 5+6 of the Startup Owner’s Manual; Customer Discovery Phase Two and Three
  1. Prepare PPT presentation
    • Slide 1 – same format as in Class 2 with any modifications to the 1 sentence description, update # of customer interviewed.
    • Slide 2 & 3
    • a) What did you learn from the new interviews?  How did Value Propositions change and why?
    • Slide 4 – Update your BMC with focus on Customer Segments and Value Propositions
    • Slide 5 – Next 10 Interviews
      • What are the key things you want to learn in the next set of interviews? 
      • List of the next 10 people you plan to interview

In-class Agenda:

  • Presentation of results (2 minutes + 3 Q&A)) 50 min (Beth Kahn, Todd Keiller)
  • Lecture on Customer Relationships 40 min (Beth)
  • Revise CD plan and finalize list for next 10 customers 30 min (with Mentors)

Post-class Assignment:

  • Conduct 10 more customer interviews and meet with your Mentors to review progress.

Class 4 – Presentations of Findings

April 13 | 5:00-7:15 pm   | Via Zoom

Pre-class

  1. Suggested Reading: Chapter 7 of The Startup Owner’s Manual; Customer Discovery Phase Four
  2. Prepare final presentation
    • Slide 1 – team slide – include total number of interviews
    • Slide 2- Picture or brief description of your product or process (if not on Slide 1)
    • Slide 3 & 4– What are the three critical insights you learned from your interviews (consider learnings about your industry, the CD process and yourself)
    • Slide 5- Original Value Prop and Customer Segment with highlights of your current view
    • Slide 6 – Next steps and what resources do you need going forward

In class Agenda

  • Program Recap 10 min (Todd)
  • Team presentations (5 minutes + 3 minutes Q&A) 80 min (Todd)
  • WPI innovation and commercialization ecosystem – what’s out there for you 30 min (Todd)