WPI Marketing Communications, Advancement Receive CASE Awards
The Council for Advancement and Support of Education (CASE) recently recognized WPI for outstanding work in both marketing communications and student advancement. Awards were presented by two of the organization’s regional chapters.
The WPI Journal received a silver award from CASE District I for university magazines with circulations under 50,000, a nod to the magazine’s strong editorial choices, writing, design, and art selection. The magazine, distributed four times a year, is produced in-house by Marketing Communications.
Marketing Communications also received a bronze award for excellence by CASE District I in the category “Admissions Packages” for an updated suite of recruitment materials—featuring fine-tuned, consolidated messaging combined with compelling, highly-visual design—for prospective undergraduate students and guidance counselors.
In addition, CASE District I recognized the Inaugural WPI Hall of Luminaries Induction Ceremony with a bronze award for excellence in the Special Events category. A brand, intended to last for years, was developed for the event to frame the wide array of integrated collateral the built up a transformational moment of pride for the WPI community.
At the 2019 CASE Affiliated Student Advancement Program (ASAP) District Awards, Bri Ross, associate director of alumni relations and annual giving, was named District I Outstanding Adviser, and WPI’s Student Alumni Society (SAS)––which supports and partners with Advancement on Giving Day and other culture of philanthropy activities––was named District I Organization of the Year.
SAS also received recognition for winning the spirit stick and placing in the lip sync contest at the awards ceremony on February 23. Both Ross and the SAS will move on to the 2019 CASE ASAP National Convention in Baltimore later this year, which the SAS will co-host along with The University of Maryland College Park. Stephanie Salerno ’20 was selected as WPI’s co-chair throughout the conference representing WPI and SAS.
The CASE District I Awards for Excellence recognizes best practices in the fields of special events, fundraising, stewardship, volunteer engagement, alumni relations, student alumni initiatives, advancement services, and communications at educational institutions in the northeastern United States and eastern Canada. CASE ASAP Awards recognize outstanding organizations and leaders in student philanthropy.