WPI Experts

Self-improvement gifts (and many other types of gifts) may not land as well as givers expect, because recipients’ perspectives on gift giving and their psychological reactions to gifts often differ from what givers anticipate. Marketing assistant professor Farnoush Reshadi can explain the psychology behind gift giving: why what givers choose and what recipients want often diverge, which types of gifts should be given more often (and which to avoid), and how to manage one's finances during the holiday gift giving season.

The BioHub will serve as the foundation for a thriving bioindustrial manufacturing ecosystem, positioning Worcester and Central Massachusetts as leaders in sustainable biomanufacturing, applied research, and workforce development.