WPI Experts

Self-improvement gifts (and many other types of gifts) may not land as well as givers expect, because recipients’ perspectives on gift giving and their psychological reactions to gifts often differ from what givers anticipate. Marketing assistant professor Farnoush Reshadi can explain the psychology behind gift giving: why what givers choose and what recipients want often diverge, which types of gifts should be given more often (and which to avoid), and how to manage one's finances during the holiday gift giving season.

Biomedical engineering researcher Shijie Zhou brings a computational approach to the quest for better treatments for irregular heartbeats. He is using large sets of data from noninvasive clinical tests, computational methods, and artificial intelligence to reconstruct cardiac events such as arrhythmias in digital models. His goal is to make ablation procedures safer and more accurate.