Research on gift-giving conducted by Farnoush Reshadi, assistant professor in The Business School, and Linnéa Chapman, assistant professor at Florida International University, was highlighted in The Conversation. Chapman writes about the pair’s findings that people who receive self-improvement products as gifts are more likely to give those products negative reviews. The research details the potential implications for marketers and suggests potential solutions for retailers seeking to prevent poor reviews.

Farnoush Reshadi, assistant professor of marketing, provided analysis for an article in E&E News on factors that influence people’s decisions on whether to trust self-driving vehicles. Reshadi, who studies consumer psychology, discussed considerations about control which are heightened in situations involving driving.