I joined the faculty of the Business School at WPI in July 2020. I received my Ph.D. in Business Administration with an emphasis on marketing from West Virginia University. In my research, I study (1) the psychology of gift giving, (2) how consumers make financial decisions, (3) consumer well-being and the intersection of them. My research has been published in the Journal of Retailing, Journal of Consumer Association, Journal of Public Policy & Marketing, Psychology & Marketing,  European Journal of Marketing, and Journal of Business Research. I have presented my work at several national and international conferences, including Marketing and Public Policy, the North American and European Association for Consumer Research, American Marketing Association's summer and winter academic conferences, the Society for Marketing Advances, and the Institute for the Study of Business Markets conferences.

At WPI, I teach graduate courses in consumer behavior and marketing analytics.  Prior to joining WPI, I taught Consumer Behavior, and Marketing Research courses at West Virginia University. My mission as an educator is to create an inclusive, intellectually rigorous learning environment where all students — regardless of background or prior preparation — can realize their potential and pursue meaningful careers. I use an evidence-based, student-centered teaching approach built on a strong belief that learning happens through doing. My courses challenge students to move beyond surface-level understanding and wrestle with ambiguity by constantly applying what they learn to solve real-world problems. My goal is for every student to develop into an independent decision maker with a critical mind who can navigate and solve the messy, ambiguous problems they face in the real world. In what follows, I reflect on my teaching approach and its effectiveness.