Education
Ph.D. in Business Administration (Marketing), West Virginia University, 2020
M.B.A., University of Tehran, 2015
M.Sc. in E-commerce, Iran University of Science and Technology, 2012
B.S., Computer Engineering, Bu Ali Sina University, 2009

I joined the faculty of the Business School at WPI in July 2020. I received my Ph.D. in Business Administration with an emphasis on marketing from West Virginia University. In my research I focus on studying how consumers make financial and health-related decisions, what biases they have when making those decisions, and what can the government and public policy makers do to protect them against harmful marketing practices. My research has been published in the Journal of Consumer Association, Journal of Public Policy & Marketing, and the International Journal of Marketing and Business Communication. I have presented my work at several national and international conferences including Marketing and Public Policy, Society for Consumer Research, Society for Marketing Advances, and the Institute for the Study of Business Markets conferences.

At WPI I teach graduate courses in consumer behavior and business applications of data mining.  I also serve as an advisor for theses by students at Ukrainian universities displaced by war.  Prior to joining WPI, I taught Consumer Behavior, and Marketing Research courses at West Virginia University. My overarching teaching goals include preparing students for applications of marketing skills after graduation, developing students’ critical thinking skills, inspiring students to seek knowledge, and broadening their overall perspectives and worldviews.

Scholarly Work

Professor Reshadi’s research focuses on studying how consumers make financial and health-related decisions, what biases they have when making those decisions, and what can the government and public policy makers do to protect them against harmful marketing practices.

Featured works:

Reshadi, F., Givi, J., & Das, G. (2023). Gifting digital versus physical gift cards: How and why givers and recipients have different preferences for a gift card's mode of delivery. Psychology & Marketing, January. https://doi.org/10.1002/mar.21790

Reshadi, F., & Givi, J. (2022). Spending the most on those who need it the least: gift givers buy more expensive gifts for affluent recipients. European Journal of Marketing, December. https://doi.org/https://doi.org/10.1108/EJM-01-2022-0042

Fitzgerald, M. P., Reshadi, F., & Sarkees, M. (2022). Patient susceptibility to over-trust: The case of off-label prescribing. Journal of Consumer Affairs, 56(2), 849–875. https://doi.org/10.1111/joca.12451

Ozanne, L. K., Stornelli, J., Luchs, M., Mick, D., Bayuk, J., Birau, M., Chugani-Marquez, S., Fransen, M., Herziger, A., Komarova, Y., Minton, E., Reshadi, F., Sullivan-Mort, G., Trujillo, C., Bai, H., Dhandra, T., & Zuniga, M. (2020). Enabling and cultivating wiser consumption: The roles of marketing and public policy. Journal of Public Policy & Marketing, November. https://doi.org/10.1177/0743915620975407

Dorsey, J. D., Hill, P., Moran, N., Azzari, C. N., Reshadi, F., Shanks, I., & Williams, J. D. (2019). Leveraging the existing US healthcare structure for consumer financial well‐being: barriers, opportunities, and a framework toward future research. Journal of Consumer Affairs, 54(1), 70–99. https://doi.org/10.1111/joca.12274

Ekhlassi, A., Reshadi, F., & Wan, A. (2016). Brand perceptual mapping by text mining online product reviews. International Journal of Marketing and Business Communication, 5(3), 26–36.

Professional Highlights & Honors
Title
Winner, WVU Three-Minute Thesis Competition
Year
WalletHub
Ask the Experts: Best Personal Loans

Farnoush Reshadi, assistant professor in The Business School, was featured in an "Ask the Experts" piece in WalletHub, a personal finance website. The article focused on advice for people trying to find a personal loan and characteristics of good personal loans.

 

Sustainable Development Goals

SDG 1: No Poverty

SDG 1: No Poverty - End poverty in all its forms everywhere

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No Poverty Goal

SDG 3: Good Health & Well-Being

SDG 3: Good Health & Well-Being - Ensure healthy lives and promote well-being for all at all ages

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Good Health & Well-Being Goal

SDG 10: Reduced Inequalities

SDG 10: Reduced Inequalities - Reduce inequality within and among countries

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Reduced Inequalities Goal

SDG 12: Responsible Consumption and Production

SDG 12: Responsible Consumption and Production - Ensure sustainable consumption and production patterns

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Responsible Consumption and Production Goal