Professor Reshadi’s research focuses on studying how consumers make financial and health-related decisions, what biases they have when making those decisions, and what can the government and public policy makers do to protect them against harmful marketing practices.
Featured works:
Reshadi, F., & Fitzgerald, M.P. (2023). The pain of payment: A review and research agenda. Psychology & Marketing, May. https://doi.org/10.1002/mar.21825
Reshadi, F., Givi, J., & Das, G. (2023). Gifting digital versus physical gift cards: How and why givers and recipients have different preferences for a gift card's mode of delivery. Psychology & Marketing, January. https://doi.org/10.1002/mar.21790
Reshadi, F., & Givi, J. (2022). Spending the most on those who need it the least: gift givers buy more expensive gifts for affluent recipients. European Journal of Marketing, December. https://doi.org/https://doi.org/10.1108/EJM-01-2022-0042
Fitzgerald, M. P., Reshadi, F., & Sarkees, M. (2022). Patient susceptibility to over-trust: The case of off-label prescribing. Journal of Consumer Affairs, 56(2), 849–875. https://doi.org/10.1111/joca.12451
Ozanne, L. K., Stornelli, J., Luchs, M., Mick, D., Bayuk, J., Birau, M., Chugani-Marquez, S., Fransen, M., Herziger, A., Komarova, Y., Minton, E., Reshadi, F., Sullivan-Mort, G., Trujillo, C., Bai, H., Dhandra, T., & Zuniga, M. (2020). Enabling and cultivating wiser consumption: The roles of marketing and public policy. Journal of Public Policy & Marketing, November. https://doi.org/10.1177/0743915620975407
Dorsey, J. D., Hill, P., Moran, N., Azzari, C. N., Reshadi, F., Shanks, I., & Williams, J. D. (2019). Leveraging the existing US healthcare structure for consumer financial well‐being: barriers, opportunities, and a framework toward future research. Journal of Consumer Affairs, 54(1), 70–99. https://doi.org/10.1111/joca.12274
Ekhlassi, A., Reshadi, F., & Wan, A. (2016). Brand perceptual mapping by text mining online product reviews. International Journal of Marketing and Business Communication, 5(3), 26–36.
