SDG 1: No Poverty - End poverty in all its forms everywhere
SDG 10: Reduced Inequalities - Reduce inequality within and among countries
SDG 12: Responsible Consumption and Production - Ensure sustainable consumption and production patterns
SDG 16: Peace, Justice, and Strong Institutions - Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
Professor Reshadi’s research focuses on studying how consumers make financial and health-related decisions, what biases they have when making those decisions, and what can the government and public policy makers do to protect them against harmful marketing practices.
- Full list of publications in Google Scholar
- Full list of publications in Scopus
- Full list of publications in Dimensions
Reshadi, F., & Fitzgerald, M.P. (2023). The pain of payment: A review and research agenda. Psychology & Marketing, May. https://doi.org/10.1002/mar.21825
Reshadi, F., Givi, J., & Das, G. (2023). Gifting digital versus physical gift cards: How and why givers and recipients have different preferences for a gift card's mode of delivery. Psychology & Marketing, January. https://doi.org/10.1002/mar.21790
Reshadi, F., & Givi, J. (2022). Spending the most on those who need it the least: gift givers buy more expensive gifts for affluent recipients. European Journal of Marketing, December. https://doi.org/https://doi.org/10.1108/EJM-01-2022-0042
Fitzgerald, M. P., Reshadi, F., & Sarkees, M. (2022). Patient susceptibility to over-trust: The case of off-label prescribing. Journal of Consumer Affairs, 56(2), 849–875. https://doi.org/10.1111/joca.12451
Ozanne, L. K., Stornelli, J., Luchs, M., Mick, D., Bayuk, J., Birau, M., Chugani-Marquez, S., Fransen, M., Herziger, A., Komarova, Y., Minton, E., Reshadi, F., Sullivan-Mort, G., Trujillo, C., Bai, H., Dhandra, T., & Zuniga, M. (2020). Enabling and cultivating wiser consumption: The roles of marketing and public policy. Journal of Public Policy & Marketing, November. https://doi.org/10.1177/0743915620975407
Dorsey, J. D., Hill, P., Moran, N., Azzari, C. N., Reshadi, F., Shanks, I., & Williams, J. D. (2019). Leveraging the existing US healthcare structure for consumer financial well‐being: barriers, opportunities, and a framework toward future research. Journal of Consumer Affairs, 54(1), 70–99. https://doi.org/10.1111/joca.12274
Ekhlassi, A., Reshadi, F., & Wan, A. (2016). Brand perceptual mapping by text mining online product reviews. International Journal of Marketing and Business Communication, 5(3), 26–36.