Professor Hall-Phillips' research focuses on studying general consumer behavior, with specific interest in topics related to value, engagement, and loyalty in the areas of user experience and entrepreneurship. An additional research focus is onHall-Phillip...

Assistant Professor of Marketing Farnoush Reshadi teaches courses on consumer behavior and business applications of data mining. She studies how people make financial decisions, gift giving decisions, and the interaction of these decisions. Her expertiseUS...

Associate Professor of Marketing Purvi Shah does multifaceted research on marketing and brand management.  Her work has explored consumer experiences and opinions about expiration dates and the confusion surrounding them. More recently she has focusedAdAg...

Alexander Smith is an expert on behavioral economics (or the psychology of decision-making) and personal finance. Specifically, he seeks to help students and the public understand how interwoven behavioral economics and personal finance are. He can speakNe...