Social media is a powerful tool that can be used to spread your message quickly and effectively, but one that can also harm your reputation just as easily. As managers of the university social media pages and handles, we’re here to help you through every step of the social process, from channel creation to defusing a tricky situation. In addition, we collaboratively support the accounts of departments, programs, offices, and initiatives across campus to ensure that WPI is accurately and professionally represented across all channels.
First things first: before creating a new social media channel, be sure to complete the New Account Registration Form and review the university’s social media guidelines and best practices.
Social Media Guidelines
The guidelines define the role social media plays in WPI’s communication and messaging strategy, and applies to all social media accounts created by WPI employees.
Much of social media involves answering questions—who’s responsible for posting what content, and how often? Who “owns” the content, and where will it come from? It’s important these questions are answered before you create your channel. Check out WPI's Best Practices page for some helpful tips before you get started. As always, don't hesitate to email Marketing Communications with any questions or concerns.