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Marketing Communications
Elevating, Amplifying, Connecting, and Advancing WPI

The Division of Marketing Communications is here to elevate, protect, and amplify the university’s reputation for distinctive education and research, and foster a sense of community and belonging. The division offers expert counsel and agency-level services that include advertising and design, digital marketing operations and analytics, content strategy and publications, photography and video production, public relations, strategic and crisis communications, as well as web and marketing support for WPI campus partners. Our work is guided by the university’s strategic plan 

Our award-winning team of experts employs a university-wide approach to best tell the WPI story and showcase our brand through consistent messaging across multiple platforms, including the web, print, social media, news outlets, multimedia, and branded materials. We also provide tools that can empower campus partners to share their own news and engage with people on and off campus. 


Marketing Communications Support and Resources

Our expertise and the divison's many resources and tools are available to empower WPI's community members to tell our university's story. Start with our comprehensive Resources page or CMS Help page to discover marketing tools and tips and for information on using the website. WPI employees can also order branded materials and other collateral

Have a specific question, communication need, or want help finding a certain resource? Contact us for assistance. We're happy to work with you!

Share Your News

  • To share news from a faculty member’s speaking engagement to a new research award, see the many templates and examples in our Adding an Announcement page.
  • To add an event to the university calendar, see our Adding an Event page.
  • Visit our WPI Today guide to learn how to get your event or announcement into the WPI Today daily digest internal email newsletter.
  • Share your news and activities on social media


  • Are you a member of the media looking for a subject expert or with a question about our latest research? Reach members of WPI's Public Relations team and explore the expert database here


  • WPI Community members, do you want to suggest a story for the media? Send a note to
  • Visit this page for templates and logos to use in representing the university
  • Discover information for sharing your news



Website Help


Marketing Communications Frequently Asked Questions

How do I create an announcement and add it to my department’s page? Can you feature it in WPI Today or on the homepage?

Drupal users should visit this page for information on creating announcements, adding the announcements block to their page, and best practices. Visit this page for information on getting your announcement into WPI Today. Note that announcements, and other information, featured at the top of WPI Today emails are reserved only for campus-wide audiences or for information that requires employee action.

The university’s homepage is curated by Marketing Communications for our external audiences and focuses on the mission of the university. Space there is reserved for the highest-level information, including emergency notifications, such as weather-related impacts to campus. Individual schools and departments manage their own pages and can highlight information there while also linking to other pages across the website. 

How do I update my department webpage or create a new page in Drupal? Can Marketing Communications do it for me?

Connect with your Drupal administrator(s), who is responsible for updating your department page. You can find who your administrator is here. Provide your administrator with any instructions and content needed for the update (photo, video, writing, links, etc). Every department is responsible for keeping their page(s) up to date.

If you are the Drupal administrator, you have the ability to make many edits directly on your managed web pages. Drupal how-to videos are available here. If there are edits needed that you are not authorized to do, or to request a new page, submit a ticket to the Help Desk. For content strategy assistance, reach out to Marketing Communications.

How can I access WPI’s photo directory? Can you take photos at my event?

WPI faculty and staff have access to WPI’s photo directory, Canto. On the Canto login page, make sure to select “SSO” to log-in. You can search for photos in the search bar at the top (use simple search terms for the most results) or use the keywords provided. Download the photos for use or share them as a link with other WPI community members.

Visit this page for more information about using photos or requesting photography.

I’d like to use some branded materials for my event, how do I get them?

Visit this page for information on ordering branded items and apparel, as well as requesting the use of WPI banners and table covers. Staff and faculty can also order collateral for events, such as folders, nametags, and business cards.

I have a great story to share or a newsletter I want to start, can Marketing Communications cover it/write it?

Sharing stories can take many forms, from an announcement or social media posts to a press release or a pitch to the media.

Check out this page about sharing news stories or send us a note at and we can help determine how best to share your story.

For newsletters, think first about why you want one, what your goal is, who your audience is, how you’ll distribute your newsletter, and what your budget is. Newsletters take considerable work to curate and manage content and require dedication by an owner or owners, and they might not accomplish your goal. If you determine you need a formatted newsletter, Marketing Communications can help set you up with an account in Mailchimp, a free (based on usage) email marketing platform. Contact if you have other questions. 

I want to promote my department and/or event on social media. How do I get started?

Visit this page for information on getting started with using social media. Make sure to check out best practices and guidelines for using the platform.

We Tell the WPI Story

From groundbreaking research, to student and faculty achievements, and everything in between, discover the latest stories in WPI Today and the university magazine, WPI Journal.