MBA in Analytics
Professor Shah has 'done' marketing and now she 'teaches' marketing at the WPI Business School. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination). Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention.
I enjoy teaching because it allows me to interact with students who have the potential to make the world a better place using technology. I continually innovate in my courses to ensure students enjoy the learning experience, learn the key concepts and skills related to information systems through real world examples, have an opportunity to learn from each other, learn to present themselves as professionals, and most importantly learn to use or develop technology to make a difference.
Prior to accepting my faculty position with WPI in 2019, I held tenured positions with Troy University and Auburn University at Montgomery, retiring from the Alabama System in 2019. During this time frame, I also visited the University of Louisiana at LaFayette. My teaching philosophy focuses on practical application of Information Technology and I have taught courses across the spectrum of management information systems, concentrating on systems analysis, database management systems, e-commerce, computer networking, and information systems strategy.
The application of Industrial Engineering and mathematical knowledge has always been a rewarding challenge for me. I draw on a variety of Industrial Engineering techniques including optimization and simulation. My research has included evaluating anti-human trafficking efforts, computationally characterizing episodes of care from health insurance claim records, and examining the impact of physician incentives on patient outcomes, as well as research related to mental health, patient flow and practice guidelines.