Email
pshah@wpi.edu
Office
Gateway II at 50 Prescott Street, Room 1315
Education
PhD Marketing from Texas Tech University, Lubbock, TX, USA (2013)
MBA Marketing and IB from Texas Tech University, Lubbock, TX, USA (2009)
MMS (Marketing) from University of Mumbai, India (2003)
B.Com. (Economics) from University of Mumbai, India (2000)

Professor Shah has 'done' marketing and now she 'teaches' marketing at the WPI Business School. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination). Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention. She is also skilled at teaching and training budding managers. She believes that one of the most gratifying aspects of an academic career is the opportunity to teach and interact with students, to guide them, to develop a well-designed course and related materials, and to learn a great deal in that process. The overarching purpose of her teaching is to improve upon her students’ knowledge base by facilitating learning through creative, critical, and reflective thinking. Having worked in industry as a marketing professional and now pursuing a career in marketing academics, explains her passion for marketing.


View Professor Shah's teaching portfolio and visit Digital WPI to view student projects advised by Professor Shah and those to which she has contributed.

Honors for Advised Projects:

  • First Prize Winner (out of over 25 IQPs) for the Worcester Community Project Center’s Annual IQP Awards, 2017
  • Nominated as finalist (top 5 out of over 200 IQP projects) for President’s IQP award in 2017
  • First Prize Winner (out of over 60 research posters) for WPI Graduate Research Innovation Exchange, 2015
  • Popular Choice Award Winner (out of over 60 research posters) for WPI Graduate Research Innovation Exchange, 2014

Scholarly Work

Professor Shah's research focuses on brand and product deletion and product disposal. Full list of publications in [SITE NAME]

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  • Full list of publications in Google Scholar
  • Full list of publications in Scopus
  • Full list of publications in Dimensions
  • Featured works:

    article: AUTHORS. (YEAR). TITLE AS LINK. JOURNAL, VOL(ISS),PG OR conference paper/presentation: AUTHORS. (YEAR, DATES). TITLE AS LINK. [Conference paper]. In EVENT TITLE. (PP). LOCATION.

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    Zhu, Qingyun, Roberto Antonio Martins, Purvi Shah, and Joseph Sarkis (2021), "A bibliometric review of brand and product deletion research: Setting a research agenda," IEEE Transactions on Engineering Management, doi: 10.1109/TEM.2021.3055459.

    Shah, Purvi (2020),"Managing customer reactions to brand deletion in B2B and B2C contexts,”Journal of Retailing and Consumer Services, 57(C).

    Zhu, Qingyun, Purvi Shah, and Joseph Sarkis (2018),"Addition by Subtraction: Integrating Product Deletion with Lean and Sustainable Supply Chain Management,” International Journal of Production Economics, 205, 201-214.

    Bai, Chunguang, Purvi Shah, Qingyun Zhu, and Joseph Sarkis (2017),"Green Product Deletion Decisions: An Integrated Sustainable Production and Consumption Approach,” Industrial Management and Data Systems, 118(2), 349-389.

    Shah, Purvi (2017), ""Why do Firms Delete Brands?: Insights from a Qualitative Study,” Journal of Marketing Management, 33(5-6), 446-463.

    Hall-Phillips, Adrienne and Purvi Shah (2017),"Unclarity confusion and expiration date labels in the United States: A consumer perspective,” Journal of Retailing and Consumer Services, 35, 118-126.

    Shah, Purvi (2015), "Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management,” Journal of Brand Management, 22(2), 154-172.

    Professional Highlights & Honors
    Leading Academic Data Leaders
    Chief Data Officer Magazine
    Nominee, Romeo L. Moruzzi Young Faculty Award for Innovation in Undergraduate Education
    WPI
    Highly Commended article, "Green Product Deletion Decisions: An Integrated Sustainable Production and Consumption Approach"
    Emerald Literati Awards
    Sustainable Development Goals

    SDG 9: Industry, Innovation, and Infrastructure

    SDG 9: Industry, Innovation, and Infrastructure - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

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    Industry, Innovation, and Infrastructure Goal

    SDG 12: Responsible Consumption and Production

    SDG 12: Responsible Consumption and Production - Ensure sustainable consumption and production patterns

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    Responsible Consumption and Production Goal