Purvi has 'done' marketing and now she 'teaches' marketing at the WPI Foisie Business School. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination). Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention. She is also skilled at teaching and training budding managers. She believes that one of the most gratifying aspects of an academic career is the opportunity to teach and interact with students, to guide them, to develop a well-designed course and related materials, and to learn a great deal in that process. The overarching purpose of her teaching is to improve upon her students’ knowledge base by facilitating learning through creative, critical, and reflective thinking. Having worked in industry as a marketing professional and now pursuing a career in marketing academics, explains her passion for marketing.