
SDG 9: Industry, Innovation, and Infrastructure - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Professor Shah has 'done' marketing and now she 'teaches' marketing at the WPI Business School. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination). Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention. She is also skilled at teaching and training budding managers. She believes that one of the most gratifying aspects of an academic career is the opportunity to teach and interact with students, to guide them, to develop a well-designed course and related materials, and to learn a great deal in that process. The overarching purpose of her teaching is to improve upon her students’ knowledge base by facilitating learning through creative, critical, and reflective thinking. Having worked in industry as a marketing professional and now pursuing a career in marketing academics, explains her passion for marketing.
View Professor Shah's teaching portfolio and visit Digital WPI to view student projects advised by Professor Shah and those to which she has contributed.
Honors for Advised Projects:
Featured works:
article: AUTHORS. (YEAR). TITLE AS LINK. JOURNAL, VOL(ISS),PG OR conference paper/presentation: AUTHORS. (YEAR, DATES). TITLE AS LINK. [Conference paper]. In EVENT TITLE. (PP). LOCATION. --->Zhu, Qingyun, Roberto Antonio Martins, Purvi Shah, and Joseph Sarkis (2021), "A bibliometric review of brand and product deletion research: Setting a research agenda," IEEE Transactions on Engineering Management, doi: 10.1109/TEM.2021.3055459.
Shah, Purvi (2020),"Managing customer reactions to brand deletion in B2B and B2C contexts,”Journal of Retailing and Consumer Services, 57(C).
Zhu, Qingyun, Purvi Shah, and Joseph Sarkis (2018),"Addition by Subtraction: Integrating Product Deletion with Lean and Sustainable Supply Chain Management,” International Journal of Production Economics, 205, 201-214.
Bai, Chunguang, Purvi Shah, Qingyun Zhu, and Joseph Sarkis (2017),"Green Product Deletion Decisions: An Integrated Sustainable Production and Consumption Approach,” Industrial Management and Data Systems, 118(2), 349-389.
Shah, Purvi (2017), ""Why do Firms Delete Brands?: Insights from a Qualitative Study,” Journal of Marketing Management, 33(5-6), 446-463.
Hall-Phillips, Adrienne and Purvi Shah (2017),"Unclarity confusion and expiration date labels in the United States: A consumer perspective,” Journal of Retailing and Consumer Services, 35, 118-126.
Shah, Purvi (2015), "Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management,” Journal of Brand Management, 22(2), 154-172.
SDG 9: Industry, Innovation, and Infrastructure - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
SDG 12: Responsible Consumption and Production - Ensure sustainable consumption and production patterns