WPI Business School Professor Purvi Shahs research is resonating across the globe!


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Whether it's McDonald's and the #grimaceshake or Hasbro and the #furby or The Coca-Cola Company and #surge or Mattel, Inc. and #pollypocket, brands sometimes get deleted but due to nostalgic brand love those same brands make a comeback and get resurrected.

French news agency AFP (Agence France-Presse) interviewed Professor Shah in August and since then she's been published in different forms in (25) international media outlets (including online newspapers, e-magazines, TV channel websites) including Microsoft Start (MSN), Yahoo News, and Barron's!

Amazing work Professor Shah and shoutout to your research partners Fadi Almazyad and Professor Eleanor Loiacono, Ph.D. as well!

Check out a sample of the articles below!




To read more about Professor Shah's research check it out here: https://link.springer.com/article/10.1057/s41262-022-00307-4