Biz Racing

School of Business Events Model and Promote Innovation
May 29, 2014

When seeking out the right school, potential MBA candidates look for that unique feature that makes an excellent academic reputation come alive. WPI’s School of Business hopes its new immersion experiences for potential graduate business students highlight the school’s distinctive academic program and show how “theory and practice” gives students creative value and an advantage in the business world.

The series kicks off with racing-themed events at F1 Boston, a high-performance kart-racing venue in Braintree, on May 30 and June 13. Other events this summer include a program at Old Sturbridge Village on June 20 and one at the Norman Rockwell Museum on July 11.

“This has not been done before,” says James Garvin, associate director in the School of Business. “It’s fairly innovative. These events are in line with who we are as a community.”

The tie-ins for each event were chosen carefully to reflect WPI’s connections with art, science, and industry, says Garvin, and to show potential students why WPI’s School of Business offers both solid academics and valuable insight.

The takeaway is that innovation at WPI isn’t just a buzzword
  • Garvin

The events promote the award-winning graduate business programs with memorable hands-on experiences that appeal to a range of students seeking that intangible extra.

The F1 event is predominately about speed – linking the speed of technology to the rapid and exciting changes in the world. As participants will see, advancement and speed mean nothing without teamwork. “They are looking at the speed of an element in our society that has evolved though change,” says Kevin Szeredy ’87, a current WPI MBA student, and a recruiter in the School of Business. “Speed plays a part in being competitive.”

At Old Sturbridge Village, the pace is decidedly calmer, but no less intense as the focus on how the 1830s setting and the timing of the village feeds into the Industrial Revolution and WPI’s founding in 1865. They will talk about why WPI came about, says Garvin, and show why today’s market, although vastly different from the pre-Industrial Revolution market, needs innovation and capable minds to continue moving forward.

The Norman Rockwell Museum event is a jumping off point to discuss the link between art and innovation, a recurring theme in WPI’s Innovation and Entrepreneurship courses. “It’s about tapping into your creative ability,” says Garvin. Artists, like entrepreneurs, fine-tune the ability to shut out the noise of the world and tune in, whether that’s on a canvas or on the consumer market. Showing the American experience through the eyes of one artist offers clues to how each person’s unique skills and talents contributes to the present and the future, says Szeredy. “It’s about how WPI programs are designed and taught with that in mind,” he says. “WPI isn’t just an engineering school.”

With a concerted effort to reach more candidates, the School of Business hopes to let more students know about its quality graduate business programs, says Szeredy. He encourages anyone in the WPI community to find out more about the programs and to spread the word. If these events are successful, the School of Business plans to host others in various locations.

For more information about the F1 Boston event, click here; about Old Sturbridge Village or the Norman Rockwell Museum, click here. Participants’  families are welcome at these events and will have full access to the museums.