Purvi
Shah
Associate Professor-Business
Education
PhD Marketing from Texas Tech University, Lubbock, TX, USA (2013)
MBA Marketing and IB from Texas Tech University, Lubbock, TX, USA (2009)
MMS (Marketing) from University of Mumbai, India (2003)
B.Com. (Economics) from University of Mumbai, India (2000)
Expert Bio

Professor Shah has 'done' marketing and now she 'teaches' marketing at the WPI Business School. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention.

Research areas/Expertise

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