
I teach both graduate and undergraduate courses, as well as advise PhD projects, IQPs and MQPs. I enjoy teaching because it's a dynamic and innovative process that challenges me to continually evaluate and adjust my teaching strategies to prepare my students for today’s global and competitive business environment. Teaching is also one the most rewarding experiences in my career because it allows me to witness my students' growth and accomplishments.
Similarly, research is a dynamic and innovative process, and I truly enjoy it. My research focuses on the use and impact of technology in organizations. I use subjective measures (e.g., surveys), objective measures (e.g., performance on a task), and physiological measures (e.g., heart-rate variability, eye-tracking) to study how people use a technology and thus gain insight into designing more effective and successful systems. The research I do can be categorized into two areas: Decision Science and User Experience. In one, I study factors that can influence the effectiveness of systems used for organizational decision making. In the other, I investigate factors that play a critical role in user experience.
My research in each area has important contributions for theory and practice. It extends a number of influential theories, such as the Technology Acceptance Model and Behavioral Decision Making. And it informs the design of systems and thus improves their effective usage. My work also provides managers with insight for improving their employees’ effective use of computerized decision aids and, consequently, the return on their IT investments.
Improving Technology by Studying the User Experience
Scholarly Work
Detecting task demand via an eye tracking machine learning system 2019
Identifying Fixations in Gaze Data via Inner Density and Optimization 2019
Measuring Focused Attention Using Fixation Inner-Density 2018
Information systems and task demand: an exploratory pupillometry study of computerized decision making 2017
Affect and Acceptance: Examining the Effects of Positive Mood on the Technology Acceptance Model 2010
Online Viewing and Aesthetic Preferences of Generation Y and Baby Boomers: Testing User Website Experience through Eye Tracking 2011
Patents