- Build descriptive, predictive, and prescriptive analytical skills to guide data-driven decisions and influence organizational success.
- Learn advanced methods in machine learning, market research, operations modeling, and optimization analysis.
- Develop leadership skills to manage teams and oversee projects.
- Boost communication abilities to effectively present findings and get buy-in from stakeholders.
- Acquire a deep understanding of data processes while working with the same software and applications used in business environments, such as Tableau, Microsoft Power BI, SPSS, NVivo, Qualtrics, and auto ML tools.
- Address big-picture issues, such as ethics, security, and sustainability.
Make Data-Driven Decisions That Matter
Informed business decisions rely on relevant and current data to help executives make decisions. An master’s in business analytics online gives you the skills and training you need to make these choices. Because data is prolific and continual, business analytics professionals who know how to interpret and use that data are in high demand.
Organizational leaders can make data-driven decisions based on up-to-the-minute trends and results by having a clear understanding of business needs and technology-driven platforms. Without trained analysts and decision-makers who know how to use analytical methods and create business impact, great opportunities are lost.
WPI’s master’s in business analytics online provides a solid foundation in business analytics, with applications in a variety of business areas, plus a real-world, team-based project, which ensures that students are prepared to be successful in a data-driven, technological business environment.
The Business School, grounded in a technology-focused university, has world-class expertise and educational resources in these areas, and thus is suitably poised to offer a graduate-level education to prepare students for their career choices and leadership.
This degree is available on campus.
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Learning Outcomes for Master's in Business Analytics Online
Admissions Qualifications for Master’s in Business Analytics Online
Bachelor’s degree from an accredited university with prior programming, statistics, and finance/accounting preparation, with a GPA of > 3.0
GMAT/GRE’s are not required for this program
For specific application requirements, visit our admissions for online programs page.
If you do not have a bachelor's degree, please view our list of undergraduate programs.
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Curriculum
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Program Requirements
The Master of Science in Business Analytics online is a fully asynchronous program, consisting of 11 courses totaling 33 credit hours. Courses do not provide options related to a research degree (e.g., no provision for research credits, qualifying exams, thesis option, or research seminars).
Each student completes required core courses and then chooses two specializations from three options:
- Advanced Business Analytics Methods
- Marketing Analytics
- Operations Analytics
The degree culminates with a final capstone project that connects students from around the world with companies that need solutions to real challenges. WPI emphasizes project-based learning, and collaborative work is a core element of this degree.
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Courses
REQUIRED CORE COURSES
MIS 584. Business Intelligence
OIE 552. Modeling and Optimizing Processes
MIS 502. Data Management for Analytics
SPECIALIZATIONS
Students must fulfill two specializations.
Advanced Business Analytics Methods
Complete all three courses
MIS 587. Business Applications in Machine Learning
OIE 559. Advanced Prescriptive Analytics: From Data to Impact
MKT 562. Marketing Research
Marketing Analytics
Complete three courses
Choose between:
MKT 500. Marketing Strategy
or
MKT 561. Consumer Behavior and Analytics
Take both:
MKT 565. Digital Marketing
MKT 568. Data Mining Business Applications
Operations Analytics
Complete any three courses
OIE 501. Operations Management
OIE 542. Risk Management and Decision Analysis
OIE 544. Supply Chain Analysis and Design
OIE 548. Performance Analytics
OIE 558. Designing and Managing Lean Six Sigma Processes
CAPSTONE EXPERIENCE
Students must complete a two-course capstone project experience, as follows:
OBC 505. Teaming and Organizing for Innovation
BUS 596. Master of Science Capstone Project
Course Schedules
Visit the registrar’s website to see a current listing of business courses offered online and on-campus.
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