Adrienne Hall-Phillips

Associate Professor
Ph.D., Consumer Behavior, Purdue University
B.S., Chemical Engineering, North Carolina A&T State University
Expert Bio

Professor Hall-Phillips' research focuses on studying general consumer behavior, with specific interest in topics related to value, engagement, and loyalty in the areas of user experience and entrepreneurship. An additional research focus is on discovering how social media influences consumption in online and offline environments. Hall-Phillips leads the Social Media Analytics Lab (SMAL) at The Business School which allows students the opportunity explore how social media affects community connections and how it can be responsibly harnessed across a variety of areas from mental health to consumer behavior.

Diversity in Action
WPI Addresses Unconscious Bias

WPI’s ongoing efforts to prepare students for an increasingly diverse workforce were highlighted in this Diversity in Action article. “Researchers will teach WPI students how to identify and address bias and work in groups in ways that promote equity,” the article stated.
Group hopes to connect, help Central Mass. women of color

The Telegram & Gazette reported on associate professor Adrienne Hall-Phillips of the Foisie Business School being a key player in getting the first Central Massachusetts chapter of The Links, Incorporated, a historic international association of black women. Arts & Humanities Dean Jean King is also a photographed in the article.

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