Assistant Professor of Marketing Farnoush Reshadi teaches courses on consumer behavior and business applications of data mining. She studies how people make financial decisions, gift giving decisions, and the interaction of these decisions. Her expertise centers around consumer psychology, marketing, personal finance, and business administration. Professor Reshadi can comment on topics including consumer loans, lending practices, credit cards, gift giving, gift cards, and marketing. She has provided analysis for outlets including USA Today on what people may not know about holiday gift giving and how to be a better gift giver. She has also been quoted in outlets including Axios on Wendy's plans to test dynamic pricing.