Farnoush Reshadi

Farnoush Reshadi

Assistant Professor
Ph.D. in Business Administration (Marketing), West Virginia University, 2020
M.B.A., University of Tehran, 2015
M.Sc. in E-commerce, Iran University of Science and Technology, 2012
B.S., Computer Engineering, Bu Ali Sina University, 2009
Expert Bio

Assistant Professor of Marketing Farnoush Reshadi teaches courses on consumer behavior and business applications of data mining. She studies how people make financial decisions, gift giving decisions, and the interaction of these decisions. Her expertise centers around consumer psychology, marketing, personal finance, and business administration. Professor Reshadi can comment on topics including consumer loans, lending practices, credit cards, gift giving, gift cards, and marketing. She has provided analysis for outlets including USA Today on what people may not know about holiday gift giving and how to be a better gift giver. She has also been quoted in outlets including Axios on Wendy's plans to test dynamic pricing.

Wendy's surge pricing coming in 2025

“Consumers see surge pricing that is based on time as an unfair practice… however, small price changes often go undetected by consumers.” In this Axios article, Farnoush Reshadi, assistant professor of marketing in The Business School, discusses Wendy’s decision to test out dynamic pricing

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