Melissa Malouf Belz

The Global School
Associate Teaching Professor-Interdisciplinary
Affiliated Department or Office
BS Environmental Design University of Massachusetts, Amherst 1995
MA International Architectural Regeneration and Development Oxford Brookes University 2000
PhD Geography Kansas State University, Manhattan, KS 2012

I am a geographer with a focus on the cultural landscape, meaning landscapes that are shaped by people. I am interested in development, how and why places change, and why certain traditions endure. I study this mainly through vernacular architecture (traditional regional design). My research was based in the Indian Himalaya and explores what connections forest policy and cash crop markets have with the decline in architectural woodcarving and vernacular design. I hope to better understand how modernization and preservation can be balanced to sustain culturally distinct landscapes. Previous to pursuing my Ph.D., I spent 10 years working in the field of architecture, blending interests in international development, sustainable construction, and preservation. I worked as a designer and spent several years in preservation and zoning in a National Historic District in Colorado. Additionally, I worked in the international development field with projects focused on appropriate and sustainable construction. Most of my work took place in Mexico’s border region for U.S. based non-profits and in Mongolia for the United Nations Development Program. I am thrilled to bring these experiences to my position as Associate Teaching Professor in IGSD and as Director of the Costa Rica Project Centers. Previously, I have taught courses in Human Geography, Geography of Tourism, and Environmental Geography. At WPI, I teach ID2050 (which prepares students for their IQP experience) and advise at various off-campus IQP project centers. It is very rewarding to work with students as they take on actual problems that matter in a community. I am particularly excited to be part of their experiences as they learn how their skills have broad application and can have a positive impact on society.


Scholarly Work

Belz, Melissa Malouf. 2013. “Unconscious Landscapes: Identifying with a Changing Vernacular in Kinnaur, Himachal Pradesh, India.” Material Culture Fall 45(2): 1-27.
Belz, Melissa Malouf. 2013. Review of “Managing Cultural Landscapes” edited by Ken Taylor and Jane L. Lennon. Routledge: London. In The Journal of Cultural Geography 30(1): 156-158.
Malouf, Melisa. 2004. “Tell, Show, Do: Teacher Training Programs for Tomorrow’s Housing Solutions.” In Building Without Borders, Sustainable Construction for the Global Village.” Edited by Joseph Kennedy, pp 109-117. Gabriola, B.C.: New Society Publishers.
Belz, Melissa Malouf. Forthcoming 2020. “Forest Policy, Deforestation, and Sustainable Development: A Himalayan Perspective.” Encyclopedia of Vernacular Architecture of the World, Second Edition. Edited by Marcel Vellinga. London: Bloomsbury.
Belz, Melissa Malouf. Forthcoming 2020. “Khash-Kanait (Himachal Pradesh, hill tribe architecture).” Encyclopedia of Vernacular Architecture of the World, Second Edition. Edited by Marcel Vellinga. London: Bloomsbury.
Professional Highlights & Honors
US State Department
Need, Approach, Benefits, Competition (NABC) Framework

A value proposition framework is often referred to as a NABC (look at the NABC card to find out more) which begins with a hook—a purpose and audience-specific grabber is defined as follows:

1. Need
  • Important unmet customer and market need with “pain point”
  • Ecosystem: trends, disruptions, business models, players, …
  • 3-Cs white space and beachhead customers: size and growth rates
  • Key insights: the few reasons why the need has not been previously addressed and why it is now possible​
2. Approach
  • Working hypotheses — offering and business model
  • Bring-it-to-Life, risk mitigation plan, proof points, and MVPs
  • Initial development plan with milestones and resources required
  • Innovation champion and team
  • After a compelling value proposition is created, then a complete proposal or business plan is developed — timing, financing, production, supply chain, distribution, partners, sales,
3. Benefits per costs (value)
  • Customers
  • Investors, employees, and partners
4. Competition and alternatives
  • Now and in the future by name
  • Value Factor Analysis
  • Golden Nugget competitive advantage
  • Contingency plan for competitive response

After completing an NABC, teams take the next action of completing a brief summary and outlining next steps.

Start Expanded
International Preservation Exchange, Jamaica