In this episode of Time to Startup, we explore why the best founders don’t start with a product — they start with a conversation. The i3 Lab team dives into the importance of customer discovery and how early-stage entrepreneurs can save time, money, and stress by deeply understanding the people they’re building for. From real examples to practical advice, this episode breaks down how to identify true customer pain points, test assumptions, and build solutions that matter. Whether you’re a student innovator or a seasoned builder, you’ll learn why talking first might just be the smartest step you take toward startup success.
