Associate Professor
BS Chemical Engineering North Carolina A&T State University 2000
MS Consumer Behavior Purdue University 2008
PhD Consumer Behavior Purdue University 2011
Expert Bio

Professor Hall Phillips research focuses on studying general consumer behavior, with specific interest in topics related to value, engagement, and loyalty in the areas of user experience and entrepreneurship. An additional research focus is on discovering how social media influences consumption in online and offline environments.

Research areas/Expertise

Media Coverage

WPI Addresses Unconscious Bias

Diversity in Action

WPI’s ongoing efforts to prepare students for an increasingly diverse workforce were highlighted in this Diversity in Action article. “Researchers will teach WPI students how to identify and address bias and work in groups in ways that promote equity,” the article stated.

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Colleen B Wamback Associate Director, Public Relations

Colleen B Wamback
Director of Public Relations

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