Professor Ching's research is focused on organization behavior, people analytics and topics related to entrepreneurship. He has been looking at workplace interactions in the metaverse, and understanding conditions that could help teams maintain interaction and familiarity, as the crucial moments of “water cooler talk” are replaced with remote work. Professor Ching also has expertise in the digital economy, including Internet video, sports analytics, and electronic gaming, as well business and entrepreneurship issues, especially in relation to Asia.