Our Expertise


WPI’s Division of Marketing Communications expertise helps us communicate the university’s strategies, brand, and goals clearly and consistently to internal and external audiences.

Location: Boynton Hall
Office Location: 3rd Floor
Phone: 508-831-5305

Areas of Expertise

Public Relations and Strategic Communications 

  • Crisis communications
  • Internal communications 
  • Issues management 
  • Media relations --manage all media requests, inquiries, and requests to interview WPI community members (students, faculty, and staff) 
  • Media training, coaching, and support for media interviews 
  • News writing, op-ed writing 
  • Public relations, issue all university press releases 
  • Storytelling 
  • University-level messaging 


Marketing and Creative Strategy 

  • Branded items, guidance for working with approved vendors 
  • Creative services 
  • Digital design & user experience 
  • Digital screens 
  • Marketing programs for reputation & recruitment 
  • Photography and video production 
  • Social media: manage WPI’s main social media accounts and provide strategy and guidance for WPI-affiliated social media accounts 


Content Strategy & Publications 

  • Copyediting 
  • Editorial guidelines 
  • Integrated content strategy 
  • Marketing content development 
  • University magazine (WPI Journal) 
  • Website strategy & messaging 


Marketing Operations 

  • Analytics & assessment 
  • CMS helpdesk assistance for Drupal and self-serve Drupal training, WordPress 
  • Digital marketing 
  • Marketing technology 
  • Search engine optimization (SEO) 
  • Web development and operations 
  • WPI mobile app 
  • Web accessibility guidelines and direction