Our Expertise
WPI’s Division of Marketing Communications expertise helps us communicate the university’s strategies, brand, and goals clearly and consistently to internal and external audiences.
Areas of Expertise
Public Relations and Strategic Communications
- Crisis communications
- Internal communications
- Issues management
- Media relations --manage all media requests, inquiries, and requests to interview WPI community members (students, faculty, and staff)
- Media training, coaching, and support for media interviews
- News writing, op-ed writing
- Public relations, issue all university press releases
- Storytelling
- University-level messaging
Marketing and Creative Strategy
- Branded items, guidance for working with approved vendors
- Creative services
- Digital design & user experience
- Digital screens
- Marketing programs for reputation & recruitment
- Photography and video production
- Social media: manage WPI’s main social media accounts and provide strategy and guidance for WPI-affiliated social media accounts
Content Strategy & Publications
- Copyediting
- Editorial guidelines
- Integrated content strategy
- Marketing content development
- University magazine (WPI Journal)
- Website strategy & messaging
Marketing Operations
- Analytics & assessment
- CMS helpdesk assistance for Drupal and self-serve Drupal training, WordPress
- Digital marketing
- Marketing technology
- Search engine optimization (SEO)
- Web development and operations
- WPI mobile app
- Web accessibility guidelines and direction