Our Expertise




stone building

Location: Boynton Hall
Office Location: 3rd Floor
Phone: 508-831-5305

Taking a unified approach, WPI’s Marketing Communications team operates on an agency model with in-house talent. Working collaboratively, we strategically deliver consistent, high-quality work that elevates WPI’s global reputation, enhances the university community, and helps drive enrollment as well as other meaningful support and engagement.

The team works with campus partners on strategic marketing, branding, and advertising efforts; public and media relations; internal communications; issues management; crisis communications; web strategy and design; and more. We craft and share stories that amplify the university’s research and transformative educational experience, develop engaging social media campaigns, deliver powerful multimedia creations, design distinctive and effective marketing and communications pieces, and continually update and improve the university’s digital presence on WPI.edu. Our shared and varied expertise is integrated throughout everything we do, and we employ a data-based approach to analyze and ensure that every process is optimized for efficiency, investment, and impact.   

We know WPI and take pride in sharing the university’s story in a way no one else can. The team understands the nuances of the WPI culture and community because we immerse ourselves in it. We build meaningful relationships with students, faculty, and staff whose expertise, experiences, and perspectives nurture our own excitement and inspire our efforts. 

Areas of Expertise

WPI’s Division of Marketing Communications expertise helps communicate the university’s strategies, brand, and goals clearly and consistently to internal and external audiences. 

Learn more about the division and its teams here.

Public Relations

News, media relations, global reputation, and communication

Multimedia Production

Telling the WPI story through photos and video

Marketing Strategy

Amplifies the university's visibility and reputation to targeted audiences


Optimized data-driven marketing

Strategic Communications

High-impact approaches to engage internal and external audiences

Creative Strategy and Production

Drives the university brand through creative production


Produces high-quality university messaging

Web Operations/Digital Communications

Expands web presence through innovative marketing technology

Social Media

Engages with diverse audiences through online platforms

WPI Journal

Our award-winning quarterly magazine