Formatting Content
- Make content scannable. Web visitors are task oriented: they skim and scan. If they don’t recognize useful, relevant content, they often move on. Think bite-size chunks of information: headers, links, highlighted text, bulleted lists, captions, and pull quotes. If you are listing three or more items in a sentence or paragraph, consider using a bulleted list instead. For instructions or long lists, consider using numbered lists for easy reference. Keep the items in a bulleted or numbered list relatively short; listed items should not be long paragraphs of text.
- Avoid web clichés and navigational instructions. There is no need to tell users how to move around your site, or how to get from one page to the next. If your content is clear, users will know how to get to where they want to go.
No: To learn more about the MS in Robotics Engineering at WPI, visit the robotics engineering department site and click on the MS button.
Yes: Learn more about the MS in Robotics Engineering at WPI.
No: Click here to register for the Fall Open House.
Yes: Register for the Fall Open House.