Content Guidelines & Best Practices

The WPI website embraces a writing style that engages our readers in a conversation. We want to speak directly to them, answer their questions, and give them information as concisely and clearly as possible. We do not want to bog them down with text.

When visitors come to a WPI web page, the content should…

  • encourage them to take action (apply, register, contact, etc.),
  • help them learn about opportunities here,
  • help them discover more about us,
  • exceed their expectations, and
  • extend the WPI brand.

In order to convey a clear and consistent message, it is critical that all pages within the WPI website adhere to the university’s official visual identifiers (logos) and the WPI Web & Editorial Style Guide.