Bachelor's Degree in Business Analytics & Applied AI

Bachelor of Science
WPI Students huddled around computer
How to Apply
Visit
Request Information

Turn business data into strategic decisions with a degree in business analytics and applied AI. 

At a Glance

STEM-Designated Degree

Qualifies international students for extended U.S. work authorization through Optional Practical Training (OPT)

AACSB Accredited

Program meets the highest international business education standards 

Career Outlook

Average Starting Salary: $81,200 (bachelor's degree graduates)* 

Notable Employers: Fidelity Investments, Liberty Mutual Insurance, State Street Corporation, Travelers Insurance, Morgan Stanley**

*WPI Class of 2024 First Destination Survey (business programs) **WPI First Destination Survey data (2020-24) 

Application Deadlines

Early Decision/Early Action I: Nov. 1 

Early Decision/Early Action II: Jan. 5 

Regular Decision: Feb. 1 

The Business School

Explore This Degree

Options

Program Options

Bachelor of Science

BS in Business Analytics & Applied AI

  • Four-year undergraduate degree combining analytics with AI

Bachelor of Science + Master of Science

BS/MS Accelerated Pathway to:

  • MS in Business Analytics
  • MS in Data Science

Customize Your Path

Build your unique expertise through strategic elective choices. Focus your studies on the areas that align with your career goals and personal interests.  

Potential Minors

Want to strengthen your business analytics and applied AI degree with complementary skills? Consider a minor that aligns with your interests:

  • Data Science
  • Computer Science
  • Mathematics
  • Economics
Continue Your Studies
Master's in Business Analytics
Master's in Data Science
MBA in Analytics

Undecided? No problem. Apply now and explore before committing to a specific path. 

13:1

student-to-faculty ratio 

235+

student clubs and organizations

94%

of first-year students return for their sophomore year

#15

best career placement

The Princeton Review (2025)
#11

best programs for internships/co-ops

U.S. News & World Report (2025)
Top 20%

universities for business/economics 

Times Higher Education, World University Rankings (2024)
Why WPI

What Makes WPI's Degree in Business Analytics & Applied AI Distinct

WPI's project-based degree in business analytics and applied AI prepares you for data-driven business challenges.

Through WPI's immersive seven-week terms and hands-on project work, you will:

Create

AI-powered solutions using machine learning and predictive analytics 

ANALYZE

complex datasets to drive strategic decisions in finance and operations 

Apply

emerging technologies to solve real-world business problems 

BUILD

a professional portfolio of completed projects at one of our 50+ project centers worldwide

 

CUSTOMIZE

your expertise by choosing a mix of electives or a concentration to match your interests

Collaborate

with teams across disciplines to develop solutions for today's complex challenges

Resources & Tech You'll Tap Into

Students wearing eye tracking device in WPI User Experience Decision Making Lab

User Experience & Decision-Making (UXDM) Lab

Use eye-tracking technology and behavioral analytics tools to understand how consumers make decisions and improve business interfaces.
Chev Right Icon of hollow arrow pointing right Arrow Right Icon of arrow pointing right Explore the UXDM Lab
Students in server room

High-Performance Computing Clusters

Process large-scale business datasets and train machine learning models using powerful workstations and parallel computing systems.
WPI students in innovation lab

i3 Lab (Ideate, Innovate, Incubate)

Launch your startup with brainstorming resources, product development support, and investor connections through the Innovation Studio, Makerspace, and Business Development Lab.
Chev Right Icon of hollow arrow pointing right Arrow Right Icon of arrow pointing right Learn More about the i3 Lab

Research Opportunities 

  • Healthcare data intelligence and machine learning
  • Financial analytics with corporate partners
  • AI applications in business optimization
  • Natural language processing and educational technology
  • Simulation modeling and optimization
  • Cybersecurity and blockchain technology 
Projects

Project-Based Learning Experiences

Apply business analytics and machine learning theory and practice from day one. Build a professional portfolio with real work that matters. 

At WPI, learn in an immersive environment where classroom concepts transform into hands-on projects, thanks to our intensive, seven-week terms. Complete increasingly advanced projects for industry partners and community organizations, both local and global. Present your solutions directly to organizations that will implement what you create. 

Below, explore real business analytics and applied AI projects completed by WPI students. 

WPI students in computer lab

Global Business Analytics & Applied AI Solutions

Students investigated AI adoption and ethics in higher education for tech companies.
📍Hangzhou, China

Teams developed AI tools improving access to academic project data.
📍Venice, Italy

Local Community Partnerships

Students built predictive analytics for early mental health intervention in schools.
📍Westborough, MA

Teams created spatial mapping tools helping identify environmental inequality.
📍Chelsea, MA

Industry-Sponsored Projects

Students designed deep learning models detecting early Alzheimer's from MRI scans.

Teams built blockchain solutions for secure global vaccine distribution.
Skills

Skills You'll Gain

With WPI's degree in business analytics and applied AI, you'll transform raw data into strategic business decisions, build AI-powered solutions, and lead the innovations that drive organizational success.

Explore opportunities to build skills such as:

Predictive Modeling and Machine Learning 

  • Build classification and regression models using Python, R, and automated machine learning platforms to forecast outcomes like customer behavior, demand trends, and financial performance.
  • Train and fine-tune supervised learning algorithms that convert historical data into predictions companies use for marketing, operations, and strategy. 

Business Intelligence and Data Visualization 

  • Design interactive dashboards using Tableau, Power BI, and SQL that turn complex data into clear visuals executives can act on immediately.
  • Query and manage relational databases to extract, clean, and organize business data for real-world analysis and reporting. 

Prescriptive Analytics and Optimization 

  • Develop simulation models and optimization algorithms that tell companies exactly how to improve supply chains, allocate resources, and increase profitability.
  • Apply statistical methods and probability models to measure uncertainty and make smart decisions when real business conditions get unpredictable. 

Professional Excellence 

  • Lead cross-functional analytics projects and translate technical findings into recommendations that teams across finance, marketing, and operations can put to work.
  • Navigate ethical questions in AI and data use while communicating results clearly to technical and non-technical audiences alike. 

Student Voice

"As a hands-on learner, being able to use software and think through real-world scenarios from day one has reassured me that the skills I'm developing in class are applicable in the professional world." 

Luz Joseph ’26
Luz Joseph ’26
BS in Data Science, MS in Business Analytics

Luz grows personally and professionally through her involvement on campus and while tackling academic hands-on projects.[...]

Chev Right Icon of hollow arrow pointing right Arrow Right Icon of arrow pointing right read more
Career

Business Analytics & Applied AI Career Outlook

Career Path 

Industry Sector 

Entry Level (0-5 years) 

Mid-Level (5-10 years) 

Senior Level (10+ years) 
Data Intelligence 

Emerging Tech 

 Data Scientist 
$95K 		 Senior Data Scientist 
$140K 		 Director of Analytics & AI 
$190K 
Machine Learning 

Emerging Tech 

 Machine Learning (ML) Engineer 
$100K 		 Senior Machine Learning Engineer 
$148K 		 VP of Machine Learning 
$215K 
Business Intelligence 

Commercial 

 Business Intelligence (BI) Analyst 
$70K 		 Senior BI Analyst 
$105K 		 Director of Business Intelligence 
$165K 
AI Product Strategy  Research and Development  AI/ML Product Manager 
$90K 		 Senior Product Manager 
$130K 		 VP of Product Innovation 
$190K 
Financial Analytics 

Finance 

 Financial Analyst 
$65K 		 Senior Financial Analyst 
$98K 		 Director of Financial Planning 
$150K 
Strategy and Operations 

Consulting 

 Management Consultant 
$75K 		 Senior Consultant 
$115K 		 Principal Consultant 
$180K 
Preview
Cost

Financing Your Future

College is a great investment in your future—and we’re here to help you plan for it. Explore WPI’s cost of attendance and learn how our Office of Financial Aid can guide you through options for funding your education. 

Chev Right Icon of hollow arrow pointing right Arrow Right Icon of arrow pointing right Financial Aid FAQs Chev Right Icon of hollow arrow pointing right Arrow Right Icon of arrow pointing right Cost of Attendance

Start Building Your Future Today

WPI's simple formula helps students thrive: "Go to class. Do the work. Ask for help." With our business analytics and applied AI degree, you'll develop the expertise, hands-on experience, and industry connections to transform data into decisions that drive business success. 

Explore Similar Majors

WPI students huddled around laptop in lab
Bachelor's Degree in Marketing Analytics
WPI students huddled with laptops
Bachelor's Degree in Business
WPI Business School students working in a modern classroom with a financial and tech overlay
Bachelor's Degree in Financial Technology (FinTech)