Undergraduate Programs

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Business Skills + Tech Expertise = Unlimited Possibilties

WPI’s undergraduate business programs prepare you to thrive in a business world transformed by technology. 

Through our renowned experiential learning, work collaboratively on real-world projects that could include:

  • Improve business operations around the world 
  • Use data to create innovative solutions 
  • Help companies make smarter decisions 
  • Solve real-world business problems with technology 
  • Build the future of finance with technology 
  • Turn customer insights into winning marketing strategies 
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Featured Program

Financial Technology (FinTech): Build the Future of Finance

Learn key financial technologies and their applications in financial services, all while developing a broad, solid understanding of FinTech innovations. 

  • Develop the analytical, operational, and marketing skills needed to oversee successful, competitive, and sustainable business enterprises 
  • Apply the business knowledge gained in classroom to real-world projects in WPI’s FinTech Lab
  • Choose from 4 concentrations to customize your learning experience 
New Programs

Business Degrees for Data-Informed Decision Makers

Today, the fastest-growing careers in business start with data.

That’s exactly what WPI is preparing students for—with two data-driven bachelor's degrees engineered for the digital economy.

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Business Analytics & Applied AI

  • Business + AI + Analytics: Apply AI and machine learning to business decision-making. 
  • Project-based Learning: Students learn firsthand by engaging with our labs and real organizations. 
  • Popular Job Titles: Business Analyst, Business Intelligence Analyst, Machine Learning Engineer 
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Marketing Analytics

  • Strategy + Creativity + Analytics + AI: Combine marketing strategy and creativity with analytics and AI to prepare for a data-driven digital marketing world. 
  • Future-focused marketing careers: Develop skills for in-demand careers in marketing analytics, marketing research, digital marketing, and strategy through hands-on learning. 
  • Popular Job Titles: Digital Marketing Analyst, Social Media Strategist, Market Research Analyst 
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Choose from Our Future-Ready Undergraduate Programs

Our STEM-designated undergraduate business programs are continually updated to help students develop in-demand business skills while mastering the latest technologies and industry tools.

 

Area of Study Filter by: Bachelor
Business bachelor
This degree is eligible for a dual bachelor + master option. Learn More
Business Analytics & Applied AI bachelor
Financial Technology (FinTech) bachelor
Industrial Engineering bachelor
Information Systems and Technologies bachelor
Management Engineering bachelor
Marketing Analytics bachelor

Build a Competitive, Diverse Skillset: Business Minors

Area of Study Filter by: Minor
Business minor
This degree is eligible for a dual bachelor + master option. Learn More
Entrepreneurship minor
Financial Technology (FinTech) minor
Industrial Engineering minor
Information Systems and Technologies minor

STEM Designations

What is STEM?

STEM stands for science, technology, engineering, and math and is a designation given to programs and degrees in those fields of study.

What is STEM designation?

STEM (Science, Technology, Engineering, and Math) are important skills relevant to the economic growth of the United States and its overall competitiveness in the global market. Because the United States has seen a decline of qualified STEM workers over the past several decades, the country has allowed institutions to assign STEM designation to educational programs meeting specific criteria.

What does STEM designation mean for international students?

Enrolling in and successfully completing a STEM designated degree program may allow international students to remain in the United States for an extended period of time to help with the demand for STEM professionals. 

Traditionally international students who enter the United States on an F-1 visa were eligible for up to twelve months of OPT (optional practical training). Students who graduate from a STEM designated degree program may be allowed to extend their stay in the US pending offer of employment from an e-verify employer. Find out more information.  

For additional information on OPT and CPT please contact our International Student and Scholars Office. 

Which Business School programs are STEM designated?
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Advance with the BS/MS Dual Degree Program

Fast-track your education and career with the BS/MS program by earning a dual degree―an accelerated academic pathway to both a bachelor’s degree and a master’s degree. Saving both time and money while building advanced knowledge and skills could help you stand out in today’s competitive job market. Discover more about the BS/MS program and your options to earn a BS/MS dual degree at the links below. 

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Career Outlook: WPI Delivers ROI

The numbers speak for themselves. WPI and its business programs offer exceptional return on investment with many graduates working at some of the world’s largest companies, including Dell Technologies, Fidelity Investments, RTX, and more. 

#15

Best Career Placement

The Princeton Review (2026)
$79,422

Average Starting Salary, Bachelor’s Degree (class of 2025)

#11

Best Programs for Internships/Co-ops

U.S. News & World Report (2025)
Career Outlook by Program
BS Industrial Engineering
BS Management Engineering
BS Information Systems and Technologies

Ready to Build Your Future at the Intersection of Business and Technology?

Whether you're exploring your options, planning a campus visit, or ready to take the next step, The WPI  Business School is here to help you discover where a Business + Tech education can take you. 

Join a community of innovators, problem-solvers, and future business leaders gaining the skills and  experience to thrive in a technology-driven world. Start your journey today.

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