Marketing Communications

Boynton Hall

Elevating, Amplifying, Connecting, and Advancing WPI  

The Division of Marketing Communications is here to elevate, protect, and amplify the university’s reputation for distinctive education and research, and foster a sense of community and belonging. The division offers expert counsel and agency-level services that include advertising and design, digital marketing operations and analytics, content strategy and publications, photography and video production, public relations, strategic and crisis communications, as well as web and marketing support for WPI campus partners. Our work is guided by the university’s strategic plan, with a focus on strengthening recruitment, retention, and reputation.  

Our award-winning team of experts employs a university-wide approach to best tell the WPI story and showcase our brand through consistent messaging across multiple platforms, including the web, print, social media, news outlets, multimedia, and branded materials. We also provide tools that can empower campus partners to share their own news and engage with people on and off campus. 

 

CONTACT
Location: Boynton Hall
Office Location: 3rd Floor
Phone: 508-831-5305

Marketing Communications Support and Resources

Our expertise and the divison's many resources and tools are available to empower WPI's community members to tell our university's story. Start with our comprehensive Resources page or CMS Help page to discover marketing tools and tips and for information on using the website. WPI employees can also order branded materials and other collateral. 

Have a specific question, communication need, or want help finding a certain resource? Contact us for assistance. We're happy to work with you!

Preview

wpi sign

Share Your News

  • To share news from a faculty member’s speaking engagement to a new research award, see the many templates and examples in our Adding an Announcement page.
  • To add an event to the university calendar, see our Adding an Event page.
  • Visit our WPI Today guide to learn how to get your event or announcement into the WPI Today daily digest internal email newsletter.
  • Share your news and activities on social media

Media

  • Are you a member of the media looking for a subject expert or with a question about our latest research? Reach members of WPI's Public Relations team and explore the expert database here. 

     

  • WPI Community members, do you want to suggest a story for the media? Send a note to media@wpi.edu. 
  • Visit this page for templates and logos to use in representing the university
  • Discover information for sharing your news

 

 

Website Help

 

Marketing Communications Frequently Asked Questions

How do I create an announcement and add it to my department’s page or WPI Today email?

Drupal users should visit this page for information on creating announcements, adding the announcements block to their page, and best practices. Visit this page for information on getting your announcement into WPI Today. Note that announcements featured at the top of WPI Today emails are reserved for campus-wide audiences and not specifically targeted audiences.

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How do I update my department webpage in Drupal? Can Marketing Communications do it for me?

Connect with your Drupal administrator(s), who is responsible for updating your department page. You can find who your administrator is here. Provide your administrator with any instructions and content needed for the update (photo, video, writing, links, etc). Every department is responsible for keeping their page(s) up to date.

If you are the Drupal administrator, you have the ability to make many edits directly on your managed web pages. Drupal how-to videos are available here. If there are edits needed that you are not authorized to do, or to request a new page, submit a ticket to the Help Desk. For content strategy assistance, reach out to Marketing Communications.

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How can I access WPI’s photo directory? Can you take photos at my event?

WPI faculty and staff have access to WPI’s photo directory, Canto. On the Canto login page, make sure to select “SSO” to log-in. You can search for photos in the search bar at the top (use simple search terms for the most results) or use the keywords provided. Download the photos for use or share them as a link with other WPI community members.

Visit this page for more information about using photos or requesting photography.

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I’d like to use some branded materials for my event, how do I get them?

Visit this page for information on ordering branded items and apparel, as well as requesting the use of WPI banners and table covers. Staff and faculty can also order collateral for events, such as folders, nametags, and business cards.

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I have a great story to share, can Marketing Communications cover it?

Great! Sharing stories can take many forms, from an announcement or social media posts to a press release or a pitch to the media.

Check out this page about sharing news stories or send us a note at media@wpi.edu and we can help determine how best to share your story.

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I want to promote my department and/or event on social media. How do I get started?

Visit this page for information on getting started with using social media. Make sure to check out best practices and guidelines for using the platform.

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We Tell the WPI Story

From groundbreaking research, to student and faculty achievements, and everything in between, discover the latest stories in WPI Today and the university magazine, WPI Journal.

WPI Today WPI Journal

WPI in the News

See More Media Coverage
Boston Business Journal
WPI, other Mass. organizations, get DOE funding for iron, steel production

WPI received $1.2 million in funding from the U.S. Department of Energy for research to support environmentally friendly production of iron and steel. WPI's work, led by Yan Wang, William B. Smith Professor of Mechanical and Materials Engineering, will focus on developing manufacturing technologies that use low-carbon electrolyzed iron powder in iron-silicon electrical steel. Read more in the Boston Business Journal.

Worcester Business Journal
WPI professor to research new battery recycling tech for Boston firm

A lithium-metal battery manufacturer will fund a two-year research initiative at Worcester Polytechnic Institute to develop a state-of-the-art recycling technology for lithium metal. The initiative will be led by Yan Wang, William B. Smith Professor of Mechanical and Materials Engineering. Learn more in this article from the Worcester Business Journal.

 

WBUR 90.9
WPI Concert Band performs world premiere composition

WBUR, Boston’s NPR news station, aired a story about the spring performance of the WPI Concert Band and Brass Ensemble. The Concert Band performed a world premiere composition it commissioned, inspired by the legacy of Major Taylor, a groundbreaking African American cycling world champion who called Worcester home.

group of men looking down

Congressman Jim McGovern visits Unity Hall robotics lab to get up close and personal with some of the groundbreaking work being done by faculty and students.

group of people

Faculty and staff from colleges and universities around the world traveled to WPI for the Institute on Project-Based Learning, where they received an enhanced understanding of project-based learning and a tailored plan to advance work on their own campuses.

people sitting talking

Biochemist and recently minted Nobel laureate Katalin Karikówas the keynote speaker at a Nature conference hosted by WPI. She was joined by 1993 laureate Phillip Sharp.

man speaking at podium

The WPI community had the chance to hear from His Majesty the Okyenhene King of Akyem Abuakwa, Ghana during a special speaker event as he shared his perspective on social and environmental problems and reflected on a decade of collaboration with WPI.

woman speaking at podium

Entrepreneur and founder of the Digital Citizen Fund & the Afghan Girls Robotics Team Roya Mahboob visited campus

people sitting around table

WPI has a long history of collaboration with Zurich University of Applied Sciences. Ahead of plans to broaden and deepen that relationship, university delegates made the trip from Switzerland to visit us on Boynton Hill.

people at tables

For the first time since 1986, the International Drying Symposium was held in the United States, and who better to host its 200+ participants than WPI, which has emerged as a leading research university in the field.

Announcements

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